Follow
Markus Giesler
Markus Giesler
Professor of Marketing, York University, Schulich School of Business
Verified email at schulich.yorku.ca - Homepage
Title
Cited by
Cited by
Year
Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity
M Giesler, E Veresiu
Journal of Consumer Research 41 (3), 840-857, 2014
7032014
Consumer gift systems
M Giesler
Journal of consumer research 33 (2), 283-290, 2006
6792006
Consumers and artificial intelligence: An experiential perspective
S Puntoni, RW Reczek, M Giesler, S Botti
Journal of Marketing 85 (1), 131-151, 2021
5252021
Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict
MK Luedicke, CJ Thompson, M Giesler
Journal of Consumer Research 36 (6), 1016-1032, 2010
5092010
Conflict and compromise: drama in marketplace evolution
M Giesler
Journal of Consumer Research 34 (6), 739-753, 2008
5022008
How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic
M Giesler
Journal of Marketing 76 (6), 55-68, 2012
4672012
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia
CJ Thompson, E Arnould, M Giesler
Marketing Theory 13 (2), 149-174, 2013
2492013
The anthropology of file sharing: Consuming Napster as a gift
M Giesler, M Pohlmann
Advances in consumer research 30, 273-279, 2003
2472003
Market system dynamics
M Giesler, E Fischer
Marketing Theory 17 (1), 3-8, 2017
2192017
A tutorial in consumer research: Process theorization in cultural consumer research
M Giesler, CJ Thompson
Journal of Consumer Research 43 (4), 497-508, 2016
1332016
Beyond acculturation: Multiculturalism and the institutional shaping of an ethnic consumer subject
E Veresiu, M Giesler
Journal of Consumer Research 45 (3), 553-570, 2018
1252018
The social form of Napster: Cultivating the paradox of consumer emancipation
M Giesler, M Pohlmann
Advances in consumer research 30, 94-100, 2003
1102003
Autonomy in consumer choice
K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ...
Marketing letters 31, 429-439, 2020
1062020
Reframing the embodied consumer as cyborg a posthumanist epistemology of consumption
M Giesler, A Venkatesh
Advances in consumer research 32, 661, 2005
882005
Creating a consumable past: how memory making shapes marketization
KH Brunk, M Giesler, BJ Hartmann
Journal of Consumer Research 44 (6), 1325-1342, 2018
712018
The past, present and future of AI in marketing
H Conick
Marketing News 51 (1), 26-35, 2017
672017
Social systems in marketing
M Giesler
ACR European Advances, 2003
592003
Brand communities and their social antagonists: insights from the Hummer case
MK Lüdicke, M Giesler
Consumer tribes, 275-95, 2007
442007
Consumer gift systems
G Markus
Journal of Consumer Research 33 (2), 283-90, 2006
342006
Cybernetic gift giving and social drama: A netnography of the Napster file-sharing community
M Giesler
Cybersounds: Essays on virtual music culture, 21-55, 2006
312006
The system can't perform the operation now. Try again later.
Articles 1–20