Title
Authors
Kirk L Wakefield, Hugh J Sloan
Publication date
1995/5/1
Journal name
Journal of sport management
Volume
9
Issue
2
Description
Abstract Having loyal fans and a winning team generally results in higher attendance at
games. However, university and professional team administrators are beginning to
recognize the importance of marketing the stadium experience as more than just the game.
Drawing from data collected from spectators at five Southeastern Conference football
stadiums, the effects of team loyalty, stadium parking, stadium cleanliness, perceived
crowding, food service, and fan behavior control on spectators' desire to stay and attend ...
Total citations

Citations per year
Dates and citation counts are estimated and are determined automatically by a computer program.
©2013 Google - About Google Scholar - All About Google - Provide feedback - My Citations