Authors
Kirk L Wakefield
Publication date
1995/11/1
Journal
Journal of Sport & Social Issues
Volume
19
Issue
4
Pages
335-351
Publisher
Sage Publications
Description
Abstract Previous empirical studies attempting to predict sports spectator attendance have
centered primarily on aggregate data, and as such have overlooked more consumerspecific
effects on patronage. Using a field study approach at professional baseball games, the
interactive effects of team identification, social influence (reference group and community
acceptance), and perceived ticket value are found to influence spectators' intentions to
attend future games. Implications are drawn concerning the effects of owner and player ...
Total citations
20012002200320042005200620072008200920102011201220132014
Scholar articles