Title
Authors
Kirk L Wakefield
Publication date
1995/11/1
Journal name
Journal of Sport & Social Issues
Volume
19
Issue
4
Pages
335-351
Publisher
Sage Publications
Description
Abstract Previous empirical studies attempting to predict sports spectator attendance have
centered primarily on aggregate data, and as such have overlooked more consumerspecific
effects on patronage. Using a field study approach at professional baseball games, the
interactive effects of team identification, social influence (reference group and community
acceptance), and perceived ticket value are found to influence spectators' intentions to
attend future games. Implications are drawn concerning the effects of owner and player ...
Total citations

Citations per year
Scholar articles
Dates and citation counts are estimated and are determined automatically by a computer program.
©2013 Google - About Google Scholar - All About Google - Provide feedback - My Citations