Title
Authors
Kirk L Wakefield, Julie Baker
Publication date
1998/11/30
Journal name
Journal of retailing
Volume
74
Issue
4
Pages
515-539
Publisher
JAI
Description
Competition between malls and newer forms of shopping centers has led mall developers
and management to consider alternative methods to build excitement with customers. In this
study, we examine the relationship between three factors (tenant variety, mall environment
and shopping involvement) on shoppers' excitement and desire to stay at a mall. Results
show that the three factors have a differential influence on excitement and desire to stay,
which in turn are found to influence repatronage intentions and outshopping.
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