Authors
Robin L Wakefield, Kirk L Wakefield, Julie Baker, Liz C Wang
Publication date
2011/1/1
Journal
European Journal of Information Systems
Volume
20
Issue
1
Pages
118-132
Publisher
Nature Publishing Group
Description
Abstract Website designers are beginning to incorporate social cues, such as helpfulness
and familiarity, into e-commerce sites to facilitate the exchange relationship. Website
socialness elicits a social response from users of the site and this response produces
enjoyment. Users patronize websites that are exciting, entertaining and stimulating. The
purpose of our study is to explore the effects of website socialness perceptions on the
formation of users' beliefs, attitudes and subsequent behavioral intentions. We manipulate ...
Total citations
20112012201320142015351091
Scholar articles
RL Wakefield, KL Wakefield, J Baker, LC Wang - European Journal of Information Systems, 2011