Authors
Julie Baker, Kirk L Wakefield
Publication date
2012/11/1
Journal
Journal of the Academy of Marketing Science
Volume
40
Issue
6
Pages
791-806
Publisher
Springer US
Description
Abstract While a few researchers have started to chip away at the notion that retail density is
always negative, extant studies do not empirically address the question of why some
shoppers respond negatively to a specific level of density while others respond positively.
We examine this issue by drawing upon field theory (Lewin 1939) to shed light on how
shoppers vary in terms of deeper motives (McClelland 1953) to seek control or intimacy with
others in retail mall settings, and whether these motives influence shopping orientations. ...
Total citations
201220132014158
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