| The influence of Facebook marketing on consumer buying intention of clothing: Evidence from young adults K Bernard, S Munasinghe, I Premarathne, S Wijayarathne Archives of Business Review–Vol 8 (9), 2020 | 7 | 2020 |
| How successful the online assessment techniques in distance learning have been, in contributing to academic achievements of management undergraduates? H Thathsarani, DK Ariyananda, C Jayakody, K Manoharan, ... Education and Information Technologies 28 (11), 14091-14115, 2023 | 6 | 2023 |
| The impact of celebrity’s field of expertise on consumer perception A Munasinghe, DTK Bernard, H Samarasinghe, SRN Gamhewa, ... Int. Rev. Manage. Market 9, 31, 2019 | 5 | 2019 |
| The impact of brand personality on brand preference: A study on personal care products SN Munasinghe International Review of Management and Marketing 8 (2), 9-11, 2018 | 5 | 2018 |
| From short to long term: Dynamic analysis of FDI and net export in global regions S Lakshani, C Sandaruwan, C Fernando, G Vidyapathirana, ... Plos one 18 (9), e0291301, 2023 | 2 | 2023 |
| Brand personification: a study on humanizing personal care products in Sri Lanka A Munasinghe International Business Research 12 (2), 21-29, 2019 | 2 | 2019 |
| Assessing the Viability of Modern Trade Retailer Practices to Satisfy Customers Amidst the COVID-19 Pandemic HGT Senevirathne, G Hansani Eranga, N Nawarathne, A Munasinghe, ... International Journal of Marketing and Human Resource Management (IJMHRM), 2021 | 1 | 2021 |
| Achieving Continuous Growth through Entrepreneurial Leadership: A Comprehensive Study on ABC Institute A Munasinghe, DN Ranasinghe | 1 | 2021 |
| Relationship Between Service Quality and Customer Satisfaction in Banking Services CL Kuruppu, L Dissanayake, A Munasinghe, WDN Madhavika 8th Annual International Conference on Business and Economics, Singapore, 26-27, 2018 | 1 | 2018 |
| Exploring Factors Affecting Omnichannel Practices by Sri Lankan Fashion Retailers in the post covid-19 context MPH Ravindika, GOV De Silva, WVR Fernando, B Liyanage, ... Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023 | | 2023 |
| Social Media Strategies for Marketing in Micro-Level Women Entrepreneurship in Sri Lanka N Jayasuriya, S Munasinghe, P Shamila, N Kalansuriya, K Wisenthige, ... Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023 | | 2023 |
| Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses SMTA Rathnayake, S Munasinghe, YA Dilhara, R Rathnayake, ... Proceedings of the 7th CIPM International Research Symposium–Sri Lanka, 606, 2023 | | 2023 |
| The Revolving Dynamics of Exchange Rate on FDI in South Asian Countries; A Study Based on Wavelet Coherence Technique G Vidyapathirana, C Fernando, C Sandaruwan, S Lakshani, ... Faculty of Humanities and Social Sciences, University of Ruhuna, Matara, Sri …, 2022 | | 2022 |
| THE INFLUENCE OF YOUNG CONSUMERS’PESTER POWER ON PARENTAL PURCHASING DECISIONS, WITH A FOCUS ON THE SRI LANKAN FMCG MARKET. W Wasala, N Ravindran, W Bandara, T Pratheepan, NA Jayasuriya, ... Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2021 | | 2021 |
| The significance of considering the profession in celebrity endorsements A Munasinghe, SRN Gamhewa, S Sugathadasa, TC Muthukumar University of Jaffna, 2021 | | 2021 |
| Exploring the srilankan modern trade retailer practices to satisfy customers during covid-19 N Nawarathne, A Munasinghe, S Jayasinghe University of Jaffna, 2021 | | 2021 |
| Factors Influencing the Consumer Psychology of Cigarette Smokers and Impact of Awareness on Cigarette Consumption-A Literature Review DTK Bernard International Journal of Human Resource Studies 10 (3), 2020 | | 2020 |
| The Impact of Work Life Conflicts on Employees’ Job Satisfaction in Hotel Industry S Munasinghe, AE Goonetilleke, KG Priyashantha Faculty of Management and Finance, University of Ruhuna, Matara, 2018 | | 2018 |
| Re: Outcome of retrograde ureteric stenting as a urinary drainage procedure in ureteric obstruction related to malignant lesions Reply S Wijayarathna, S Suvendran, M Ishak, A Weligamage, A Epa, ... CEYLON MEDICAL JOURNAL 60 (2), 76-76, 2015 | | 2015 |
| The Impact of Viewers’ Behavior and YouTubers’ Credibility in Advertainment on Building Consumer Trust SP Wickramasinghe, SD Welgama, R Rajapakse, N Jayasuriya, ... | | |
