Benoit Séguin
Cited by
Cited by
The Olympic brand, ambush marketing and clutter
B Séguin, NJ O'Reilly
International Journal of Sport Management and Marketing 4 (1), 62-84, 2008
Social media scholarship in sport management research: A critical review
G Abeza, N O’Reilly, B Séguin, O Nzindukiyimana
Journal of Sport Management 29 (6), 601-618, 2015
Determinants of sport participation among Canadian adolescents
IE Berger, N O’Reilly, MM Parent, B Séguin, T Hernandez
Sport management review 11 (3), 277-307, 2008
Profiling major sport event visitors: The 2002 Commonwealth Games
H Preuss, B Seguin, N O'reilly
Journal of Sport Tourism 12 (1), 5-23, 2007
Olympic marketing
A Ferrand, JL Chappelet, B Séguin
Routledge, 2012
Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL
G Abeza, N O’Reilly, B Seguin
Communication & Sport 7 (1), 80-109, 2019
Factors that led to the drowning of a world championship organizing committee: A stakeholder approach
MM Parent, B Séguin
European Sport Management Quarterly 7 (2), 187-212, 2007
Mega-special-event promotions and intent to purchase: A longitudinal analysis of the Super Bowl
N O’Reilly, M Lyberger, L McCarthy, B Seguin, J Nadeau
Journal of Sport Management 22 (4), 392-409, 2008
National sports organisations and sponsorship: An identification of best practices
B Seguin, K Teed, NJ O'Reilly
International journal of sport Management and marketing 1 (1-2), 69-92, 2005
Toward a model of brand creation for international large-scale sporting events: The impact of leadership, context, and nature of the event
MM Parent, B Séguin
Journal of Sport Management 22 (5), 526-549, 2008
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.
E Macintosh, J Nadeau, B Seguin, N O'Reilly, CL Bradish, D Legg
Sport Marketing Quarterly 21 (1), 2012
Internationalising ambush marketing: a comparative study
B Séguin, M Lyberger, N O'Reilly, L McCarthy
International Journal of Sports Marketing and Sponsorship, 2005
Activating a global sport sponsorship with social media: An analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
G Abeza, A Pegoraro, ML Naraine, B Séguin, N O'Reilly
International Journal of Sport Management and Marketing 15 (3-4), 184-213, 2014
Social media as a relationship marketing tool in professional sport: A netnographical exploration
G Abeza, N O’Reilly, B Seguin, O Nzindukiyimana
International Journal of Sport Communication 10 (3), 325-358, 2017
Urban sportscapes: An environmental deterministic perspective on the management of youth sport participation
N O’Reilly, IE Berger, T Hernandez, MM Parent, B Seguin
Sport Management Review 18 (2), 291-307, 2015
How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid
C Hautbois, MM Parent, B Séguin
Sport Management Review 15 (3), 263-275, 2012
Framing ambush marketing as a legal issue: An Olympic perspective
D Ellis, T Scassa, B Séguin
Sport Management Review 14 (3), 297-308, 2011
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
B Séguin, A Richelieu, N O'Reilly
International Journal of Sport Management and Marketing 3 (1-2), 3-22, 2008
In-stadium sponsorship evaluation of a mega-sponsee: The 2004 Grey Cup
N O'Reilly, J Nadeau, B Séguin, M Harrison
International Journal of Sports Marketing and Sponsorship 8 (2), 64-83, 2007
The role of social media in the co-creation of value in relationship marketing: a multi-domain study
G Abeza, N O’Reilly, D Finch, B Séguin, J Nadeau
Journal of Strategic Marketing 28 (6), 472-493, 2020
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