Le marketing sensoriel du point de vente B Daucé, S Rieunier Recherche et Applications en Marketing 17 (4), 45-65, 2002 | 465* | 2002 |
Marketing sensoriel du point de vente B Daucé, D Dion, K Gallopel-Morvan, M Gentric, AL Goudey, V Maille, ... Marketing sensoriel et expérientiel du point de vente, 279, 2013 | 167* | 2013 |
Culture, time orientation, and exploratory buying behavior P Legohérel, B Daucé, CHC Hsu, A Ranchhold Journal of international consumer marketing 21 (2), 93-107, 2009 | 129 | 2009 |
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market P Legohérel, CHC Hsu, B Daucé Tourism Management 46, 359-366, 2015 | 109 | 2015 |
Emotion Recognition based on Heart Rate and Skin Conductance M Ménard, P Richard, H Hamdi, B Daucé, T Yamaguchi 2nd International Conference on Physiological Computing Systems (PhyCS 2015), 2015 | 69 | 2015 |
La diffusion de senteurs d'ambiance dans un lieu commercial: intérêts et tests des effets sur le comportement B Daucé Université Rennes 1, 2000 | 61 | 2000 |
Consumer reactions to olfactory congruence with brand image K Errajaa, B Daucé, P Legoherel Journal of Retailing and Consumer Services 52, 101898, 2020 | 46 | 2020 |
Divergence in variety seeking: An exploratory study among international travelers in Asia P Legoherel, B Daucé, CHC Hsu Journal of Global Marketing 25 (4), 213-225, 2012 | 44 | 2012 |
The influence of interactive window displays on expected shopping experience D Lecointre-Erickson, B Daucé, P Legohérel International Journal of Retail & Distribution Management 46 (9), 802-819, 2018 | 38 | 2018 |
Scent marketing: linking the scent congruence with brand image K Errajaa, P Legohérel, B Daucé, A Bilgihan International Journal of Contemporary Hospitality Management 33 (2), 402-427, 2021 | 36 | 2021 |
La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter B Daucé 16ème congrès international de l'Association Française du Marketing 2, 747-756, 2000 | 26 | 2000 |
Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image K Errajaa, P Legoherel, B Daucé Journal of Retailing and Consumer Services 40, 100-108, 2018 | 24 | 2018 |
Comment gérer les senteurs d’ambiance ? B Daucé Marketing sensoriel et expérientiel du point de vente, 103-143, 2017 | 15 | 2017 |
The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: A systematic review and agenda for future research D Lecointre-Erickson, S Adil, B Daucé, P Legohérel Journal of Strategic Marketing, 1-15, 2021 | 13 | 2021 |
Marketing sensoriel et expérientiel du point de vente B Daucé, D Dion, C Dubreuil, K Gallopel-Morvan, M Gentric, A Goudey, ... Dunod, 2017 | 10* | 2017 |
Le magasin du futur : le phygital au service du smart shop B Daucé, A Goudey Marketing sensoriel et expérientiel du point de vente, 253-277, 2017 | 7 | 2017 |
Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs S Rieunier, B Daucé Colloque Etienne Thil, 2000 | 4 | 2000 |
A Critical analysis of the shopping experience concept in brick-and-mortar retailing P Legoherel, D Lecointre-Erickson, B Daucé 45th EMAC annual conference: Marketing in the age of data, 2016 | 2 | 2016 |
Le marketing sensoriel du point de vente : Créer et gérer l'ambiance des lieux commerciaux B Daucé, D Dion, K Gallopel, E Rémy, S Rieunier, B Roullet Dunod, 2002 | 2* | 2002 |
The influence of contraction of time and distance on the way we consider places B Daucé Isida : Time and Management 16, 233-249, 2001 | 1 | 2001 |