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Bruno Daucé
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Cited by
Year
Le marketing sensoriel du point de vente : Créer et gérer l'ambiance des lieux commerciaux
B Daucé, D Dion, K Gallopel, E Rémy, S Rieunier, B Roullet
Dunod, 2002
353*2002
Le marketing sensoriel du point de vente
B Daucé, S Rieunier
Recherche et Applications en Marketing 17 (4), 45-65, 2002
2882002
Culture, time orientation, and exploratory buying behavior
P Legohérel, B Daucé, CHC Hsu, A Ranchhold
Journal of international consumer marketing 21 (2), 93-107, 2009
1282009
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
P Legohérel, CHC Hsu, B Daucé
Tourism Management 46, 359-366, 2015
1092015
Emotion Recognition based on Heart Rate and Skin Conductance
M Ménard, P Richard, H Hamdi, B Daucé, T Yamaguchi
2nd International Conference on Physiological Computing Systems (PhyCS 2015), 2015
682015
La diffusion de senteurs d'ambiance dans un lieu commercial: intérêts et tests des effets sur le comportement
B Daucé
Université Rennes 1, 2000
612000
Consumer reactions to olfactory congruence with brand image
K Errajaa, B Daucé, P Legoherel
Journal of Retailing and Consumer Services 52, 101898, 2020
442020
Divergence in variety seeking: An exploratory study among international travelers in Asia
P Legoherel, B Daucé, CHC Hsu
Journal of Global Marketing 25 (4), 213-225, 2012
442012
The influence of interactive window displays on expected shopping experience
D Lecointre-Erickson, B Daucé, P Legohérel
International Journal of Retail & Distribution Management 46 (9), 802-819, 2018
372018
Scent marketing: linking the scent congruence with brand image
K Errajaa, P Legohérel, B Daucé, A Bilgihan
International Journal of Contemporary Hospitality Management 33 (2), 402-427, 2021
342021
La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter
B Daucé
16ème congrès international de l'Association Française du Marketing 2, 747-756, 2000
262000
Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image
K Errajaa, P Legoherel, B Daucé
Journal of Retailing and Consumer Services 40, 100-108, 2018
242018
Comment gérer les senteurs d’ambiance ?
B Daucé
Marketing sensoriel et expérientiel du point de vente, 103-143, 2017
152017
The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: A systematic review and agenda for future research
D Lecointre-Erickson, S Adil, B Daucé, P Legohérel
Journal of Strategic Marketing, 1-15, 2021
122021
Marketing sensoriel et expérientiel du point de vente
B Daucé, D Dion, C Dubreuil, K Gallopel-Morvan, M Gentric, A Goudey, ...
Dunod, 2017
10*2017
Le magasin du futur : le phygital au service du smart shop
B Daucé, A Goudey
Marketing sensoriel et expérientiel du point de vente, 253-277, 2017
72017
Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs
S Rieunier, B Daucé
Colloque Etienne Thil, 2000
42000
Le Marketing sensoriel du point de vente : Créer et gérer l'ambiance des lieux commerciaux - 2e édition
B Daucé, D Dion, K Gallopel-Morvan, M Gentric, V Maille, E Rémy, ...
Dunod, 2006
3*2006
A Critical analysis of the shopping experience concept in brick-and-mortar retailing
P Legoherel, D Lecointre-Erickson, B Daucé
45th EMAC annual conference: Marketing in the age of data, 2016
22016
The influence of contraction of time and distance on the way we consider places
B Daucé
Isida : Time and Management 16, 233-249, 2001
12001
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Articles 1–20