| Negative consequences of storytelling in native advertising JL Grigsby, HN Mellema Journal of Interactive Marketing 52 (1), 61-78, 2020 | 32 | 2020 |
| The strategic use of contextual and competitive interference to influence brand-attribute associations C Saenger, RD Jewell, JL Grigsby Journal of Advertising 46 (3), 424-439, 2017 | 17 | 2017 |
| Have your cake and eat it too: How invoking post-purchase hyperopia mitigates impulse purchase regret JL Grigsby, RD Jewell, C Campbell Marketing Letters 32, 75-89, 2021 | 15 | 2021 |
| Fake ads: The influence of counterfeit native ads on brands and consumers JL Grigsby Journal of Promotion Management 26 (4), 569-592, 2020 | 15 | 2020 |
| A Picture’s worth a thousand words: using depicted movement in picture-based ads to increase narrative transportation JL Grigsby, RD Jewell, C Zamudio Journal of Advertising 52 (4), 594-612, 2023 | 9 | 2023 |
| Using influencers to build self–brand connections: The impact of influencer presence, ad source, and consumer age JL Grigsby, J Skiba Journal of Interactive Advertising 22 (3), 207-222, 2022 | 8 | 2022 |
| What’s the story? understanding the experiences and consequences of consuming stories JL Grigsby Doctoral Dissertation, Kent State University Department of Marketing …, 2017 | 4 | 2017 |
| The novice nose knows: How olfactory knowledge shapes evaluation confidence H Meng, C Zamudio, JL Grigsby International Journal of Market Research 65 (4), 448-465, 2023 | 1 | 2023 |
| Spritz or showcase? Gender, uncertainty, and fragrance evaluation H Meng, JL Grigsby, C Zamudio Journal of Global Fashion Marketing 11 (4), 343-360, 2020 | 1 | 2020 |
| 5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret JL Grigsby, RD Jewell, C Campbell ACR North American Advances, 2017 | 1 | 2017 |
| Not so bad after all: How format influences review writers' post‐review evaluations JL Grigsby, C Zamudio, RD Jewell Journal of Consumer Behaviour 21 (6), 1365-1377, 2022 | | 2022 |
| Food storytelling, pleasure, and wellbeing: Narratives from food cultural experiences AF Muldrow, JL Grigsby Food and Experiential Marketing, 164-180, 2019 | | 2019 |
Robert JewellProfessor of Marketing, Kent State UniversityAdresse e-mail validée de kent.edu
