Christine Pitt
Christine Pitt
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Artificial intelligence: Building blocks and an innovation typology
U Paschen, C Pitt, J Kietzmann
Business Horizons 63 (2), 147-155, 2020
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management 81, 130-137, 2019
Employee brand engagement on social media: Managing optimism and commonality
CS Pitt, E Botha, JJ Ferreira, J Kietzmann
Business Horizons 61 (4), 635-642, 2018
The Relationship between Fake News And Advertising: Brand Management in the Era Of Programmatic Advertising and Prolific Falsehood
AJ Mills, C Pitt, SL Ferguson
Journal of Advertising Research 59 (1), 3-8, 2019
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis
CS Pitt, AS Bal, K Plangger
European Journal of Marketing 54 (2), 305-326, 2019
Quantitative insights from online qualitative data: An example from the health care sector
C Pitt, M Mulvey, J Kietzmann
Psychology & Marketing 35 (12), 1010-1017, 2018
Emotions and sentiment: An exploration of artist websites
C Pitt, J Kietzmann, E Botha, Å Wallström
Journal of Public Affairs 18 (2), e1653, 2018
Exploring emotions on wine websites: finding joy
E Treen, S Lord Ferguson, C Pitt, J Vella
Journal of wine research 29 (1), 64-70, 2018
Agile authorship: Evolving models of innovation for information-intensive offerings
AJ Mills, PR Berthon, C Pitt
Journal of Business Research 110, 577-583, 2020
Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research: An Abstract
C Pitt, T Eriksson, A Dabirian, J Vella
Academy of Marketing Science Annual Conference, 325-325, 2018
Understanding communication in disaster response: A marketing strategy formulation and implementation perspective
CS Pitt, E Treen
Journal of Public Affairs 17 (3), e1639, 2017
Customer goodwill: how perceived competence and rapport influence eWOM’s diagnosticity of peer-to-peer and professional access-based services
C Pitt, T Eriksson, K Plangger
Handbook of the Sharing Economy, 2019
Gender and the CMO: do the differences make a difference?
C Pitt
Journal of Strategic Marketing, 1-15, 2019
Restraint on Black Friday: An Investigation into Consumer Motivations for Participating in “Buy Nothing Day”: An Abstract
M Wilson, J Paschen, C Pitt, Å Wallström
Academy of Marketing Science World Marketing Congress, 859-859, 2018
Accommodation Market Labels and Customers Reviews: An Abstract
C Pitt, T Eriksson, K Plangger, A Dabirian
Academy of Marketing Science World Marketing Congress, 539-540, 2018
B2B brand engagement in social media: The employee's perspective
C Pitt
University of Cape Town, 2017
From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional
C Pitt, P Berthon, J Kietzmann
Journal of Strategic Marketing, 1-13, 2020
Using artificial intelligence to examine online patient reviews
SL Ferguson, C Pitt, L Pitt
Journal of Health Psychology, 1359105320913954, 2020
Automated Text Analysis of Online Content in Marketing: Dictionray-Based Methods and Artificial Intelligence
C Pitt
KTH Royal Institute of Technology, 2020
When writing about wine: how ratings impact reviews
J Lam, M Lambrechts, C Pitt, A Afsharipour
Journal of Wine Research 30 (4), 335-345, 2019
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