| Messages on CSR-dedicated Facebook pages: What works and what doesn’t A Abitbol, SY Lee Public relations review 43 (4), 796-808, 2017 | 180 | 2017 |
| What makes CSR communication lead to CSR participation? Testing the mediating effects of CSR associations, CSR credibility, and organization–public relationships SY Lee, W Zhang, A Abitbol Journal of business ethics 157, 413-429, 2019 | 138 | 2019 |
| You act like a girl: An examination of consumer perceptions of femvertising A Abitbol, M Sternadori Quarterly Review of Business Disciplines 3 (2), 117-138, 2016 | 130 | 2016 |
| Championing women’s empowerment as a catalyst for purchase intentions: Testing the mediating roles of OPRs and brand loyalty in the context of femvertising A Abitbol, M Sternadori International Journal of Strategic Communication 13 (1), 22-41, 2019 | 107 | 2019 |
| Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising M Sternadori, A Abitbol Journal of Consumer Marketing 36 (6), 740-750, 2019 | 76 | 2019 |
| #RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees A Abitbol, N Lee, T Seltzer, SY Lee Public Relations Journal 12 (1), 1-28, 2018 | 37 | 2018 |
| Consumer location and ad type preferences as predictors of attitude toward femvertising A Abitbol, MM Sternadori Journal of Social Marketing 10 (2), 179-195, 2020 | 33 | 2020 |
| Does oil and goodwill mix?: Examining the oil and gas industry’s impact on stakeholder engagement on Facebook A Abitbol, J Meeks, RG Cummins Environmental Communication 13 (2), 192-208, 2019 | 30 | 2019 |
| The role of public relations in social capital W Zhang, A Abitbol Online Journal of Communication and Media Technologies 6 (3), 2016 | 16 | 2016 |
| Science communication meets consumer relations: An analysis of Twitter use by 23andMe NM Lee, A Abitbol, MS VanDyke Science Communication 42 (2), 244-264, 2020 | 12 | 2020 |
| Small but Mighty: Examining College Student Perceptions of Small Businesses’ Social Media Use A Abitbol, M Rook Ohio Communication Journal 58, 53-67, 2020 | 6 | 2020 |
| Examining the influence of public relations strategies over Facebook on student attitude A Abitbol Public Relations Journal 11 (1), 2017 | 5 | 2017 |
| Live streams and revenue streams: Twitch as a hybrid gaming culture JA Velez, MR Gotlieb, G Graybeal, A Abitbol, JA Villarreal Video Games, 193-207, 2018 | 4 | 2018 |
| How male consumers respond to “enlightened manvertising” campaigns: Gender schema, hostile sexism, and political orientation feed attitudes M Sternadori, A Abitbol Journal of Advertising Research 62 (1), 87-101, 2022 | 3 | 2022 |
| How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions MS VanDyke, NM Lee, A Abitbol, SW Rush PloS one 18 (3), e0283102, 2023 | 2 | 2023 |
| Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages A Abitbol, MS VanDyke Public Relations Review 49, 102364, 2023 | 2 | 2023 |
| Effects of task evaluation knowledge and leadership style on employee attitude toward a task A Abitbol University of South Florida, 2012 | 2 | 2012 |
| Reputation management A Abitbol, J Meeks The practice of government public relations, 226-243, 2021 | 1 | 2021 |
| The Role of Human Voice in Direct-To-Consumer Health Communication A Abitbol, NM Lee, MS VanDyke, C Meneses, K Wallace Health Communication, 1-7, 2024 | | 2024 |
| Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions A Abitbol, NM Lee, MS VanDyke Journal of Communication Management 26 (3), 315-330, 2022 | | 2022 |
Miglena Mantcheva SternadoriAssociate Professor at Texas Tech UniversityVerified email at ttu.edu
