| Selling your product through competitors’ outlets: Channel strategy when consumers comparison shop S Moorthy, Y Chen, SS Tehrani Marketing Science 37 (1), 138-152, 2018 | 28 | 2018 |
| Targeting advertising spending and price on the Hotelling line S Moorthy, S Shahrokhi Tehrani Marketing Science 42 (6), 1057-1079, 2023 | 8 | 2023 |
| A heuristic approach to explore: value of perfect information SS Tehrani University of Toronto (Canada), 2018 | 8* | 2018 |
| How do people update beliefs? evidence from the laboratory AT Ching, T Hossain, SS Tehrani, C Zhao working paper, 2020 | 5 | 2020 |
| On the strict endoscopic part of modular Siegel threefolds SS Tehrani arXiv preprint arXiv:1305.4313, 2013 | 3 | 2013 |
| Non-holomorphic cuspidal automorphic forms of GSp (4, A) and the Hodge structure of Siegel threefolds SS Tehrani University of Toronto (Canada), 2012 | 3 | 2012 |
| A Heuristic Approach to Explore: The Value of Perfect Information S Shahrokhi Tehrani, AT Ching Johns Hopkins Carey Business School Research Paper, 2019 | 2 | 2019 |
| Advertising and price targeting on the Hotelling line S Moorthy, SS Tehrani | 1 | 2015 |
| Expert's Recommendations in Product Choices: Information Provision, Conflicts of I nterest, and Consumer Protection among US Kidney Disease Patients R Roshangerzadeh, TI Kim, S Shahrokhi Tehrani Shervin, Expert's Recommendations in Product Choices: Information Provision …, 2024 | | 2024 |
| Estimating Position and Social Influence Effects in Online Search: An Empirical Generalized Weitzman Model A Jameei Osgouei, AT Ching, BT Ratchford, S Shahrokhi Tehrani Available at SSRN 4545610, 2023 | | 2023 |
| Expert’s Recommendations in Product Choices: Information Sharing, Conflicts of Interest, and Consumer Protection among US Kidney Disease Patients R Roshangerzadeh, TI Kim, S Shahrokhi Tehrani Shervin, Expert’s Recommendations in Product Choices: Information Sharing …, 2023 | | 2023 |
Sridhar MoorthyManny Rotman Professor of Marketing, University of TorontoVerified email at rotman.utoronto.ca
