Adam J. Mills
Adam J. Mills
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Cited by
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Virality in social media: the SPIN framework
AJ Mills
Journal of public affairs 12 (2), 162-169, 2012
Social media strategy for online service brands
AJ Mills, K Plangger
The Service Industries Journal 35 (10), 521-536, 2015
Engaging students with social media
AS Bal, D Grewal, A Mills, G Ottley
Journal of Marketing Education 37 (3), 190-203, 2015
Managing the new media: Tools for brand management in social media
E Botha, AJ Mills
Online consumer behavior: Theory and research in social media, advertising …, 2012
Wearing safe: Physical and informational security in the age of the wearable device
AJ Mills, RT Watson, L Pitt, J Kietzmann
Business Horizons 59 (6), 615-622, 2016
Reading between the vines: analyzing the readability of consumer brand wine web sites
AJ Mills, L Pitt, S Sattari
International Journal of Wine Business Research, 2012
Using Chernoff faces to portray social media wine brand images
L Pitt, AJ Mills, A Chan, B Menguc, K Plangger
6th AWBR International Conference, 9-10, 2011
The relationship between fake news and advertising: brand management in the era of programmatic advertising and prolific falsehood
AJ Mills, C Pitt, SL Ferguson
Journal of Advertising Research 59 (1), 3-8, 2019
Crowdsourcing and brand control
AS Bal, K Weidner, R Hanna, AJ Mills
Business Horizons 60 (2), 219-228, 2017
Harnessing digital disruption with marketing simulations
RN Bolton, RG Chapman, AJ Mills
Journal of Marketing Education 41 (1), 15-31, 2019
Using cartoons to teach corporate social responsibility: A class exercise
AJ Mills, K Robson, LF Pitt
Journal of Marketing Education 35 (2), 181-190, 2013
Cybersecurity in 2016: People, technology, and processes
M Parent, B Cusack
Business Horizons 59 (6), 567-569, 2016
iMedical: Integrating smartphones into medical practice design
J Bredican, AJ Mills, K Plangger
Journal of Medical Marketing 13 (1), 5-13, 2013
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
AJ Mills, K Robson
Journal of Product & Brand Management, 2019
No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis
R Wiid, PS Grant, AJ Mills, LF Pitt
Marketing Theory 16 (2), 171-193, 2016
Everyone loves a secret: Why consumers value marketing secrets
AJ Mills
Business Horizons 58 (6), 643-649, 2015
Opportunity and the entrepreneurial marketer
MH Morris, B Davis, A Mills, LF Pitt, P Bethon, Sethna,, Z., Jones,, R., ...
Entrepreneurial Marketing, Emerald Group Publishing Limited, Bingley, UK …, 2013
Agile authorship: Evolving models of innovation for information-intensive offerings
AJ Mills, PR Berthon, C Pitt
Journal of Business Research 110, 577-583, 2020
Using simulations in the marketing classroom
J Kietzmann, L Pitt
Journal of Marketing Education 38 (2), 71-72, 2016
Viral media & marketing: strategy, policy and exploitation
K Plangger, AJ Mills
Journal of Public Affairs 13 (2), 143-145, 2013
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