| Fix It or Leave It? Customer Recovery from Self-Service Technology Failures. Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of Retailing 89 (1), 15-29, 2013 | 263 | 2013 |
| Self-service Technology Effectiveness: The Role Design Features and Individual Traits Z Zhu, C Nakata, K Sivakumar, D Grewal Journal of the Academy of Marketing Science 35 (4), 492-507, 2007 | 233 | 2007 |
| Reexamining the Link Between Customer Orientation And Business Performance: The Role of Information Systems. Z Zhu, C Nakata Journal of Marketing Theory & Practice 15 (3), 187-203, 2007 | 193 | 2007 |
| A Mathematical Model of Service Failure and Recovery Strategy. Z Zhu, K Sivakumar, A Parasuraman Decision Sciences 35 (3), 493-525, 2004 | 133 | 2004 |
| The Complex Contribution of Information Technology Capability to Business Performance. C Nakata, Z Zhu, M Kraimer Journal of Managerial Issues 20 (4), 485-506, 2008 | 130 | 2008 |
| Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages. C Nakata, Z Zhu Journal of Marketing Management 23, 319-354, 2006 | 85 | 2006 |
| Integrating Marketing and Information Services Function: A Complementarity and Competence Perspective. C Nakata, Z Zhu, E Izberk-Bilgin Journal of the Academy of Marketing Science 39 (5), 700-716, 2011 | 68 | 2011 |
| Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity. K Matsuno, Z Zhu, MP Rice Journal of Product Innovation Management 31 (5), 1106-1124, 2014 | 48 | 2014 |
| Sustainable innovation and the triple bottom-line: A market-based capabilities and stakeholder perspective K Weidner, C Nakata, Z Zhu Journal of Marketing Theory and Practice 29 (2), 141-161, 2021 | 37 | 2021 |
| Entrepreneurial proclivity: its environmental conditions and growth consequences Z Zhu, K Matsuno Journal of Strategic Marketing 24 (1), 20-33, 2016 | 23 | 2016 |
| Service online search ads: from a consumer journey view M Cheng, M Cheng, CK Anderson, CK Anderson, Z Zhu, Z Zhu, SC Choi, ... Journal of Services Marketing, http://www.emeraldinsight.com/eprint/Z9B, 2017 | 14 | 2017 |
| Fix it or leave it Z Zhu, C Nakata, K Sivakumar, D Grewal Customer recovery from self-service technology failures, 2013 | 13 | 2013 |
| Service failure and recovery strategies: A review Z Zhu, K Sivakumar American Marketing Association. Conference Proceedings 12, 203, 2001 | 10 | 2001 |
| Fix it or leave it: Antecedents and consequences of perceived control in technology-based self-service failure encounters Z Zhu University of Illinois at Chicago, 2002 | 8 | 2002 |
| Inter-firm trust between emerging markets: Chinese firms in Africa EA Elliot, Z Zhu, FL Wang Journal of Macromarketing 39 (3), 304-333, 2019 | 5 | 2019 |
| Building Mini-Categories in Product Networks. D Zinoviev, Z Zhu, K Li Studies in Computational Intelligence, 2015 | 2 | 2015 |
| The effects of information technology and organizational trust on market orientation: A socio-technical and resource-based view C Nakata, Z Zhu American Marketing Association. Conference Proceedings 12, 108, 2001 | 2 | 2001 |
| The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study K Matsuno, Z Zhu, MP Rice The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 1 | 2017 |
| Finding the next edge in service innovation: A complex network analysis Z Zhu, D Zinoviev The Routledge Handbook of Service Research Insights and Ideas, 167, 2020 | | 2020 |
| Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions: An Abstract K Weidner, F Beuk, A Bal, Z Zhu Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Cheryl Nakata, Joseph M. Bryan Distin...University of North Carolina at GreensboroVerified email at uncg.edu
