Emmanuel Chéron
Emmanuel Chéron
Akita International University, Global Business Program, Japan
Verified email at - Homepage
Cited by
Cited by
The attitudes underlying preferences of young urban educated Polish consumers towards products made in western countries
JS Marcoux, P Filiatrault, E Cheron
Journal of International Consumer Marketing 9 (4), 5-29, 1997
Leisure activities and perceived risk
EJ Cheron, JRB Ritchie
Journal of Leisure Research 14 (2), 139-154, 1982
Recherche en marketing: méthodes et décisions
J Perrien, EJ Chéron, M Zins
G. Morin, 1983
The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan
E Chéron, F Kohlbacher, K Kusuma
Journal of consumer marketing 29 (5), 357-368, 2012
Electric vehicle purchasing intentions: The concern over battery charge duration
E Chéron, M Zins
Transportation Research Part A: Policy and Practice 31 (3), 235-243, 1997
Brand Categorization and Product Involvement.
JE Brisoux, EJ Cheron
Advances in consumer research 17 (1), 1990
A review of industrial market segmentation research and a proposal for an integrated segmentation framework
EJ Chéron, EJ Kleinschmidt
International Journal of Research in Marketing 2 (2), 101-115, 1985
Segmentation of bank commercial markets
EJ Cheron, R McTavish, J Perrien
International Journal of Bank Marketing 7 (6), 25-30, 1989
Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan
F Kohlbacher, E Chéron
Journal of Consumer Behaviour 11 (3), 179-188, 2012
Mesure de l'efficacité du sponsoring: une analyse des effets intermédiaires sur l'audience directe de l'événement
F Anne, E Cheron
Revue Française du marketing, 69-81, 1991
A cross-cultural investigation of the stereotype for salespeople: Professionalizing the profession
C Fournier, E Chéron, JF Tanner Jr, PJ Bikanda, JA Wise
Journal of Marketing Education 36 (2), 132-143, 2014
The effects of the country of origin on the evaluation of products: a state of the art review and research propositions
C Emmanuel, P Jan
関西大学社会学部紀要 28 (3), 17-40, 1997
Recherche en marketing
J Perrien, E Chéron, M Zins
Ed Gaétan Morin, Bouchuville,'Québec, Canada, 1984
The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of …
E Chéron, H Hayashi
Japanese psychological research 43 (4), 183-194, 2001
Basic financial services needs of low‐income individuals: a comparative study in Canada
EJ Cheron, H Boidin, N Daghfous
International Journal of Bank Marketing 17 (2), 49-64, 1999
Strategic implications of differences in consumer purposes for purchasing in three global markets
WA Woods, EJ Cheron, DM Kim
Global Perspectives in Marketing.” New York, Praeger, 155-170, 1985
The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers
E Chéron, S Nornart
Journal of Asia-Pacific Business 11 (1), 28-49, 2010
In pursuit of happiness: Disentangling sustainable consumption, consumer alienation, and social desirability
E Chéron, L Sudbury-Riley, F Kohlbacher
Journal of Consumer Policy 45 (2), 149-173, 2022
Mesure et effets de l'insatisfaction: application au marché des services aériens
H Zeitoun, E Chéron
Recherche et Applications en Marketing (French Edition) 5 (4), 71-86, 1990
Relative importance of values as determinants of ownership patterns: comparisons between the Canadian provinces of Ontario and Quebec
EJ Chéron, TE Muller
Journal of International Consumer Marketing 5 (3), 37-53, 1993
The system can't perform the operation now. Try again later.
Articles 1–20