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Julien Cayla
Julien Cayla
Associate Professor of Marketing, Nanyang Business School
Verified email at ntu.edu.sg - Homepage
Title
Cited by
Cited by
Year
A cultural approach to branding in the global marketplace
J Cayla, EJ Arnould
Journal of international Marketing 16 (4), 86-112, 2008
4642008
Asian brands and the shaping of a transnational imagined community
J Cayla, GM Eckhardt
Journal of Consumer Research 35 (2), 216-230, 2008
4202008
Selling pain to the saturated self
R Scott, J Cayla, B Cova
Journal of Consumer Research 44 (1), 22-43, 2017
3022017
Inside marketing: Practices, ideologies, devices
OUP Oxford, 2011
217*2011
Ethnographic Stories for Market Leaning
J Cayla, EJ Arnould
Journal of Marketing, 1-51, 2013
2122013
Asian brands without borders: regional opportunities and challenges
J Cayla, GM Eckhardt
International Marketing Review 24 (4), 444-456, 2007
1232007
Brand mascots as organisational totems
J Cayla
Journal of Marketing Management 16 (4), 86-112, 2013
892013
Re-conceptualizing escape in consumer research
B Cova, A Carù, J Cayla
Qualitative Market Research: An International Journal 21 (4), 445-464, 2018
842018
Mapping the Play of Organizational Identity in Foreign Market Adaptation
J Cayla, L Peñaloza
Journal of Marketing 76 (6), 36-54, 2012
702012
Consumer fetish: Commercial ethnography and the sovereign consumer
EJ Arnould, J Cayla
Organization Studies 36 (10), 1361-1386, 2015
572015
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
L Peñaloza, J Cayla
Handbook of Qualitative Research Methods in Marketing, 279, 2006
572006
Stories that Deliver Business Insights
J Cayla, E Arnould, R Beers
MIT Sloan Management Review 55 (2), 55-62, 2014
53*2014
Language and power in India's “new services”
J Cayla, K Bhatnagar
Journal of Business Research 72, 189-198, 2017
352017
Party time: Recreation rituals in the world of B2B
J Cayla, B Cova, L Maltese
Journal of Marketing Management 29 (11-12), 1394-1421, 2013
312013
Global branding
J Roberts, J Cayla
The SAGE Handbook of International Marketing, 346-360, 2009
282009
Following the Endorser's shadow: Shah Rukh Khan and the creation of the cosmopolitan Indian male
J Cayla
Advertising & Society Review 9 (2), 2008
272008
Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising
J Cayla, M Elson
Journal of Macromarketing 32 (3), 295-308, 2012
232012
Recognition in India’s new service professions: Gym trainers and coffee baristas
M Baas, J Cayla
Consumption Markets & Culture 23 (3), 223-240, 2020
212020
The production of consumer representations
J Cayla, L Peñaloza
Advances in Consumer Research 33, 458, 2006
162006
Brand magnification: when brands help people reconstruct their lives
G Fuschillo, J Cayla, B Cova
European Journal of Marketing 56 (3), 768-798, 2022
152022
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