Kai-Yu Wang
Title
Cited by
Cited by
Year
Building customer commitment in business-to-business markets
SH Chang, KY Wang, WH Chih, WH Tsai
Industrial marketing management 41 (6), 940-950, 2012
952012
New insights into unethical counterfeit consumption
X Bian, KY Wang, A Smith, N Yannopoulou
Journal of Business Research 69 (10), 4249–4258, 2016
722016
Investigating eWOM effects on online discussion forums:The Role of Perceived Positive eWOM Review Credibility
WH Chih, KY Wang, LC Hsu, SJ Huang
Cyberpsychology, Behavior, and Social Networking 16 (9), 658-668, 2013
69*2013
Discovering interest groups for marketing in virtual communities: An integrated approach
KY Wang, IH Ting, HJ Wu
Journal of Business Research 66 (9), 1360-1366, 2013
672013
Retaining customers after service failure recoveries: A contingency model
KY Wang, LC Hsu, WH Chih
Managing Service Quality 24 (4), 318 - 338, 2014
572014
From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery
WH Chih, KY Wang, LC Hsu, IS Cheng
The Service Industries Journal 32 (8), 1305-1321, 2012
572012
How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
KY Wang, E Shih, LA Peracchio
International Journal of Advertising 32 (1), 121-141, 2013
562013
Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan
LC Hsu, KY Wang, WH Chih
The Service Industries Journal 33 (11), 2013
522013
Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries
R Yan, KY Wang
Industrial Marketing Management 41 (7), 1164-1173, 2012
482012
Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages
LC Hsu, KY Wang, KY Chih, Wen-Hai, Lin
Computers in Human Behavior 51 (Part A), 483–494, 2015
372015
Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings
SH Chang, KY Wang
Journal of Marketing Theory and Practice 22 (3), 299-314, 2014
352014
How third-party organization (TPO) endorsement advertising works: do consumers perceive TPO endorsement as signals of quality?
J Feng, KY Wang, L Peracchio
NA-Advances in Consumer Research Volume 35, 2008
242008
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-inquiry Focusing on Monolinguals
YC Lin, KY Wang
Journal of Advertising 45 (1), 43-52, 2016
222016
Combining social network analysis and web mining techniques to discover interest groups in the blogspace
HJ Wu, I Ting, KY Wang
Innovative Computing, Information and Control (ICICIC), 2009 Fourth …, 2009
222009
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
CW Lin, KY Wang, SH Chang, JA Lin
Journal of Business Research, 2017
202017
Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!
X Bian, KY Wang
European Journal of Marketing 49 (7/8), 1184-1206, 2015
172015
Investigating virtual community participation and promotion from a social influence perspective
LC Hsu, KY Wang, WH Chih
Industrial Management & Data Systems 118 (6), 1229-1250, 2018
142018
Understanding the Stylistic Properties of Advertising Images
KY Wang, LA Peracchio
Go Figure! New Directions in Advertising Rhetoric, 205, 2007
132007
A dynamic and task-oriented social network extraction system based on analyzing personal social data
KY Wang, I Ting, HJ Wu, PS Chang
Advances in Social Networks Analysis and Mining (ASONAM), 2010 International …, 2010
122010
Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
KY Wang, M Liang, LA Peracchio
Journal of Business Research 64 (8), 809-815, 2011
92011
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