| Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter H Shirdastian, M Laroche, MO Richard International Journal of Information Management 48, 291-307, 2019 | 129 | 2019 |
| Effective factors of successful cloud marketing adoption by SMEs: the case of Iran S Fazli, H Shirdastian, M Laroche International Journal of Business Environment 7 (4), 415-434, 2015 | 7 | 2015 |
| Motivations for shopping channel preferences and purchase intentions: The moderating role of involvement (a structured abstract) H Shirdastian, M Laroche Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 4 | 2017 |
| Identifying Brand Sentiment Through Analytics: An Abstract H Shirdastian, M Laroche, MO Richard Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Three Essays on Big Data Analytics in Marketing H Shirdastian Concordia University, 2022 | | 2022 |
| Location-Based Advertising: The Role of App Design: An Abstract H Shirdastian, B Bartikowski, M Laroche, MO Richard Academy of Marketing Science Annual Conference-World Marketing Congress, 567-568, 2021 | | 2021 |
| Brand Marketing of "Made in X" Based on a Hybrid Model Combining the DEMATEL and the ANP, Case Study: the "Made in Iran" Brand H Shirdastian, S Fazli International Journal of Scientific Management and Development 8 (1), 2014 | | 2014 |
| Comparing the Ranking of Cobalt Coating Microstructures, Produced by Direct Current Through. Experimental Studies and the Analytic Hierarchy Process H Shirdastian, N Towhidi, SR Allahkaram, MS Cheraghi Журнал нано-та електронної фізики, 01011-1-01011-5, 2013 | | 2013 |
| Ranking the Cobalt Coating Nanostructures, Produced by Direct current Through the Analytic Hierarchy Process (AHP) H Shirdastian, N Towhidi, SR Allahkaram, CM Siadat Proceedings of the International Conference Nanomaterials: Applications and …, 2012 | | 2012 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityAdresse e-mail validée de concordia.ca
