‪Gary Gregory, Associate Professor‬

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	All	Since 2019
Citations	2706	1353
h-index	20	16
i10-index	23	20

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Associate Professor Liem Viet NgoUniversity of New South WalesVerified email at unsw.edu.au
Prof Munib Karavdic, PhDUniveristy of New South Wales, Sydney, AustraliaVerified email at unsw.edu.au
Mark PetersonUniversity of WyomingVerified email at uwyo.edu
Heather CrawfordUniversity of New South Wales, AustraliaVerified email at unsw.edu.au
Elten BriggsUniversity of Texas at ArlingtonVerified email at uta.edu
Lu LuPh.D., University of New South WalesVerified email at unsw.edu.au
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerified email at vu.nl
Mark ClevelandDancap Chair in Consumer Behavior, Full Professor of Marketing, The University of Western OntarioVerified email at uwo.ca
Hyun-Hoon LeeKangwon National UniversityVerified email at kangwon.ac.kr
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, University of Missouri - ColumbiaVerified email at missouri.edu
Ryan MillerPhD Candidate: Organizational Behaviour, at Ivey Business SchoolVerified email at ivey.ca
Kim HUYNHUniversity of AdelaideVerified email at adelaide.edu.au
Nguyen Phong NguyenUniversity of Economics Ho Chi Minh CityVerified email at ueh.edu.vn
Widya ParamitaLecturer in Marketing, Department of Management, Universitas Gadjah MAdaVerified email at ugm.ac.id
Jae Yup JungProfessor, The University of New South WalesVerified email at unsw.edu.au
Charles S. GulasProfessor of MarketingVerified email at wright.edu
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Lingjuan ZhaoInstitute of Semiconductors, Chinese Academy of SciencesVerified email at semi.ac.cn
Peter MassinghamFreelance
MASAAKI KOTABEThe Washburn Chair Professor of International Business and Marketing, Temple UniversityVerified email at temple.edu

Gary Gregory, Associate Professor

University of New South Wales, Sydney Australia

Verified email at unsw.edu.au

International marketing cross-cultural consumer behavior global branding ecommerce and exporting


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption GD Gregory, MD Leo Journal of Applied Social Psychology 33 (6), 1261-1296, 2003	481	2003
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures GD Gregory, LV Ngo, M Karavdic Industrial Marketing Management 78, 146-157, 2019	319	2019
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014	271	2014
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes E Briggs, M Peterson, G Gregory Journal of Macromarketing 30 (1), 61-76, 2010	231	2010
Cultural values in international advertising: An examination of familial norms and roles in Mexico GD Gregory, JM Munch Psychology & Marketing 14 (2), 99-119, 1997	221	1997
The effects of e-commerce drivers on export marketing strategy G Gregory, M Karavdic, S Zou Journal of International Marketing 15 (2), 30-57, 2007	165	2007
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures GD Gregory, JM Munch, M Peterson Journal of Business Research 55 (11), 933-942, 2002	164	2002
The role of SMEs in national economies in East Asia C Harvie, BC Lee Edward Elgar Publishing, 2002	145	2002
Integrating e-commerce into existing export marketing theories: A contingency model M Karavdic, G Gregory Marketing Theory 5 (1), 75-104, 2005	109	2005
Humorous advertising that travels: A review and call for research HJ Crawford, GD Gregory Journal of Business Research 68 (3), 569-577, 2015	81	2015
Korean SMEs in the wake of the financial crisis: strategies, constraints, and performance in a global economy G Gregory, C Harvie, HH Lee	56	2002
Converting internal brand knowledge into employee performance LV Ngo, NP Nguyen, KT Huynh, G Gregory, PH Cuong Journal of Product & brand management 29 (3), 273-287, 2020	54	2020
Globalisation and SMEs in east Asia C Harvie, BC Lee Edward Elgar Publishing, 2002	54	2002
Reconceptualizing individualism-collectivism in consumer behavior GD Gregory, JM Munch Advances in Consumer Research 23, 104-110, 1996	48	1996
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective W Paramita, HBC Nhu, LV Ngo, QHM Tran, G Gregory Journal of Retailing and Consumer Services 62, 2021	37	2021
Culture, motivation, and vocational decision-making of Australian senior high school students in private schools JY Jung, J McCormick, G Gregory, K Barnett Australian Journal of Guidance and Counselling 21 (1), 85-106, 2011	27	2011
Korean SMEs IN THE 21 st CENTURY: STRATEGIES, CONSTRAINTS, AND PERFORMANCE IN A GLOBAL ECONOMY G Gregory, C Harvie, HH Lee SMEs, 2002	27	2002
Branding for non-profits: explaining new donor decision-making in the charity sector G Gregory, L Ngo, R Miller Journal of Product & Brand Management 29 (5), 583-600, 2020	26	2020
Creating Diderot unities–quest for possible selves? T Davis, G Gregory Journal of Consumer Marketing 20 (1), 44-54, 2003	24	2003
Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China GD Gregory, HJ Crawford, L Lu, L Ngo Humor in Advertising, 49-70, 2021	21	2021

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