| Assessing the relationships between e-tail success and product and web site factors D Weathers, I Makienko Journal of Interactive Marketing 20 (2), 41-54, 2006 | 79 | 2006 |
| The effects of information privacy and online shopping experience in e-commerce EK Bernard, I Makienko Academy of Marketing Studies Journal 15, 97, 2011 | 51 | 2011 |
| Teaching applied value of marketing research: A questionnaire design project I Makienko, EK Bernard The International Journal of Management Education 10 (2), 139-145, 2012 | 28 | 2012 |
| When and how should retailers rationalize the size and duration of price discounts? D Weathers, SD Swain, I Makienko Journal of Business Research 68 (12), 2610-2618, 2015 | 25 | 2015 |
| Effective frequency estimates in local media planning practice I Makienko Journal of Targeting, Measurement and Analysis for Marketing 20, 57-65, 2012 | 18 | 2012 |
| Factors affecting exam completion speed, exam performance, and nonexam performance TA Burnham, I Makienko Journal of Marketing Education 40 (2), 140-151, 2018 | 12 | 2018 |
| Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class I Makienko, J Rixom The International Journal of Management Education 20 (3), 100689, 2022 | 11 | 2022 |
| Keep it simple, readability increases engagement on twitter: an abstract JM Leonhardt, I Makienko Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 7 | 2018 |
| Perception of humour banner advertising: a conceptual framework I Makienko International Journal of Internet Marketing and Advertising 8 (3), 181-198, 2014 | 7 | 2014 |
| The Impact of an" Exotic" Label on Consumer Willingness to Taste Test, Purchase, and Price a New Meat Product AR Schupp, JM Gillespie, CE O'Neil, W Prinyawiwatkul, I Makienko Journal of Food Distribution Research 36 (2), 50-60, 2005 | 7 | 2005 |
| Beyond the return on advertising: Elasticity of the return on advertising as a diagnostic metric to maximize profit T Mitchell, I Makienko Journal of Promotion Management 20 (2), 250-265, 2014 | 5 | 2014 |
| Making Price Elasticity A Useful Metric For Maximizing Profit T Mitchell, I Makienko, S Mitchell American Journal of Business Education (AJBE) 6 (6), 565-572, 2013 | 4 | 2013 |
| Price Elasticity Concept in Pricing and Non-Pricing Contexts: Learning Activity. I Makienko Journal for Advancement of Marketing Education 25, 2017 | 3 | 2017 |
| Learning the basics of classification in the introductory marketing class I Makienko Marketing Education Review 19 (1), 23-27, 2009 | 3 | 2009 |
| Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations I Makienko Advances in Consumer Research 33, 330, 2006 | 3 | 2006 |
| The effect of consistency of price promotion cues on retailer credibility, product quality, value of a deal and purchase intentions I Makienko Louisiana State University and Agricultural & Mechanical College, 2008 | 1 | 2008 |
| Differential Impact of What Is Available and What Is Inferred: Promotional Element Salience Effect in Reference Price Promotions I Makienko ACR North American Advances, 2006 | 1 | 2006 |
| Taste panel evaluations of the acceptability and willingness to pay for alternative blends of ground meats AR Schupp, I Makienko, JM Gillespie, W Prinyawiwatkul, CE O’Neil, ... Southern Agricultural Economics Association 2003 annual meeting, 2003 | 1 | 2003 |
| Development of a New Bite-Sized Hamburger Nugget--from Concept Generation to Evaluation of Product Acceptance and Market Potential. Book of Abstracts N Pavon, W Prinyawiwatkul, I Makienko, A Schupp, C O'Neil the IFT Annual Meeting, Anaheim, CA. June15-19, 2002 | 1 | 2002 |
| Evaluation of foreign products in the context of South-North geographic cues I Makienko, A Jakubanecs International Journal of Business and Emerging Markets 12 (4), 405-421, 2020 | | 2020 |
