Mana Farshid
Mana Farshid
Verified email at kth.se
Title
Cited by
Cited by
Year
Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
M Farshid, J Paschen, T Eriksson, J Kietzmann
Business Horizons 61 (5), 657-663, 2018
852018
How sociable? An exploratory study of university brand visibility in social media
E Botha, M Farshid, L Pitt
South African Journal of Business Management 42 (2), 15-23, 2011
602011
Making sense of online consumer reviews: A methodology
K Robson, M Farshid, J Bredican, S Humphrey
International Journal of Market Research 55 (4), 521-537, 2013
482013
Employer branding: Attracting and retaining talent in financial services
A Näppä, M Farshid, T Foster
Journal of Financial Services Marketing 19 (2), 132-145, 2014
292014
The social media faces of major global financial service brands
M Farshid, K Plangger, D Nel
Journal of Financial Services Marketing 16 (3), 220-229, 2011
282011
The brand personalities of brand communities: An analysis of online communication
J Paschen, L Pitt, J Kietzmann, A Dabirian, M Farshid
Online Information Review, 2017
142017
A sweet face man: using Chernoff faces to portray social media wine brand images
M Farshid, A Chan, D Nel
International Journal of Wine Business Research, 2012
82012
Role of anti-brand websites on brand image
M Farshid, L Ashrafi, Å Wallström, A Engström
Ideas in Marketing: Finding the New and Polishing the Old, 51-56, 2015
72015
App service: How do consumers perceive the quality of financial service apps on smart devices?
E Treen, L Pitt, J Bredican, M Farshid
Journal of Financial Services Marketing 22 (3), 119-125, 2017
62017
Customer relationship management activities in e-banking: the case of Iranian banks
A Keramati, M Farshid, E Salehi-Sangari, J Toufighi Zavareh
International Journal of Electronic Customer Relationship Management 3 (3 …, 2009
62009
The use of social media in higher education
T Foster, M Farshid, S Juena, Å Wallström
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
42016
Financial services Apps: What makes the difference between a great and a ghastly review?
J Vella, Å Wallström, M Farshid
Journal of Financial Services Marketing 22 (3), 132-138, 2017
22017
To grow or not to grow, that is the question
TE Brown, M Farshid
Entreprendre Innover, 29-37, 2017
22017
People as products: Exploring replication and corroboration in the dimensions of theory, method and context
M Farshid, SL Ferguson, L Pitt, K Plangger
Journal of Business Research, 2019
12019
Electronic consumer communication, word of mouth and brand image: insights from computer-aided content analysis
M Farshid
Luleå tekniska universitet, 2012
12012
Lemon-aid: brand as a signal for quality-a classroom game
HY Tsao, C Campbell, M Farshid, R Chakrabarti
Australian and New Zealand Marketing Academy Conference: 30/11/2009-02/12/2009, 2009
12009
Investigating CRM activities in e-banking of Iranian banks
M Farshid
12008
QUALITATIVE MARKET RESEARCH IN MENA COUNTRIES
JD Farquhar, J Robson, M Farshid
Qualitative Market Research, 2021
2021
Leveraging User-Generated Content for Demand-Side Strategy: An Abstract
TE Brown, M Farshid
Academy of Marketing Science Annual Conference, 619-620, 2019
2019
Digital Advocacy Among Industrial Employees: An Abstract
M Farshid, A Caruana, E Salehi-Sangari
Academy of Marketing Science Annual Conference, 133-134, 2019
2019
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Articles 1–20