| Exploring Differentiation of Self and Organizational Commitment D Sloan, R Beckham, Y Lee Journal of Managerial Psychology 32 (2), 2017 | 42 | 2017 |
| Social media engagement, service complexity, and experiential quality in U.S. hospitals Y Lee, JI In, S Lee Journal of Services Marketing, 2020 | 27 | 2020 |
| From Design Features to Financial Performance: A Comprehensive Model of Design Principles for Online Stock Trading Sites. Y Lee, J Kim J. Electron. Commerce Res. 3 (3), 128-143, 2002 | 24 | 2002 |
| Making channel incentives work: A discriminating match framework SK Kim, Y Lee Industrial Marketing Management, 1-14, 2017 | 16 | 2017 |
| Are commercial financial databases reliable? New evidence from Korea H Nam, WG No, Y Lee Sustainability 9 (8), 1406, 2017 | 10 | 2017 |
| An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond? Y Lee, T Heinze, C Donoho, C Fournier, AAFM Jalal, D Cohen, ... Journal of Marketing Education, 1-15, 2018 | 8 | 2018 |
| When more is more and less is more: Depth and breadth of product reviews and their effects on review helpfulness J Son, A Negahban, Y Lee, J Connolly, D Chiang | 7 | 2020 |
| Weighing the case for university sales competitions: Significant commitment and rewards T Heinze, Y Lee, B Fortune Journal of Selling 18 (1), 97-110, 2018 | 7 | 2018 |
| Do technology-based sales support materials make a difference in personal selling? The impact of technology usage by gender in the personal selling process Y Lee, T Heinze Journal of Marketing Education 42 (3), 272-283, 2020 | 6 | 2020 |
| Confirmatory aspect-level opinion mining processes for tourism and hospitality research: a proposal of DiSSBUS J Im, T Song, Y Lee, J Kim Current Issues in Tourism 25 (12), 1876-1894, 2022 | 5 | 2022 |
| Rules of Convergence-What Would Become the Face of the Internet TV? H Yu, Y Lee, S Hong, J Kim, H Kim PACIS 2001 Proceedings, 25, 2001 | 4 | 2001 |
| Rules of Convergence-What Would Become the Face of the Internet TV? H Yu, Y Lee, S Hong, J Kim, H Kim PACIS 2001 Proceedings, 25, 2001 | 4 | 2001 |
| When does a supplier tolerate resellers’ opportunistic behaviors? Transaction benefit and cost perspectives Y Lee Journal of Business & Industrial Marketing 38 (5), 1101-1115, 2023 | 2 | 2023 |
| A Comprehensive Evaluation Model for E-commerce: Focused on Cyber Trading Systems Y Lee, J Kim, H Yu, S Hong | | |
