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JungHwa (Jenny) Hong
JungHwa (Jenny) Hong
Verified email at uttyler.edu
Title
Cited by
Cited by
Year
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions
JH Hong, J Yang, BR Wooldridge, AD Bhappu
Journal of Product & Brand Management 31 (2), 265-278, 2022
712022
The effect of religious commitment and global identity on purchase intention of luxury fashion products: a cross-cultural study
J Ma, JH Hong, B Yoo, J Yang
Journal of Business Research 137, 244-254, 2021
322021
Variety-seeking behavior and information processing in choosing a vacation destination
JH Hong, KK Desai
Journal of Travel Research 59 (5), 850-863, 2020
232020
With whom should you have dinner? A multidimensional framework for understanding political ties in China
J Yang, J Ma, Y Zhang, JH Hong
Business Horizons 61 (6), 891-898, 2018
212018
Educational risk: Lessons learned during the COVID-19 pandemic
BR Wooldridge, KA Byun, Z Pei, JH Hong, KR Swimberghe
Marketing Education Review 31 (4), 340-351, 2021
112021
The effects of innovative visual design on consumer attitude
JH Hong, KA Byun
Australasian Marketing Journal 29 (1), 29-40, 2021
82021
Communicating design innovativeness: The role of design information presentation on attitudes depending on different thinking styles
JH Hong, KA Byun
Journal of Marketing Communications 26 (4), 394-413, 2020
82020
When does a goal-appeal match affect consumer satisfaction? Examining the work and play context
KA Byun, JH Hong, KW James
Journal of Business Research 158, 113666, 2023
62023
The role of consumer mindsets to reduce health‐related stress
JH Hong, SY Ahn, KM Camp, K James
Journal of Consumer Behaviour 21 (4), 773-785, 2022
52022
Attracting prosocial lenders from different cultures to help others in microlending
JH Hong, KA Byun
Journal of Consumer Marketing 37 (2), 205-214, 2020
52020
The moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention
S Ahn, JHJ Hong
Journal of Digital Convergence 16 (11), 281-288, 2018
22018
The influence of relationship beliefs on gift giving
D Rai, CW Lin, JH Hong, G Kulick
Management & Marketing 12 (4), 697-709, 2017
22017
Satisfaction in clinics and hospitals: Does context matter?
K James, KM Camp, J Parker, JH Hong, JT Cao
Journal of Marketing Theory and Practice 30 (3), 312-324, 2022
12022
From Beauty Premium to Beauty Penalty: Role of Emotional Evaluation under Product Failure
JH Hong, KA Byun
Global Marketing Conference, 731-732, 2023
2023
The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance
JHJ Hong, SY Ahn
Journal of Product Research 41 (4), 117-125, 2023
2023
When Does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context: An Abstract
KA Byun, JH Hong, KW James
Academy of Marketing Science Annual Conference, 269-270, 2022
2022
The Effects of Holistic Thinking Style on Attitude Toward Innovative Design: Role of Value Presentation: An Abstract
J Jenny Hong, KA Kay Byun
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
2018
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