| Hashtag homophily in twitter network: Examining a controversial cause-related marketing campaign S Xu, A Zhou Computers in human behavior 102, 87-96, 2020 | 73 | 2020 |
| How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC BF Liu, S Xu, JKR Lim, M Egnoto Public Relations Review 45 (4), 101831, 2019 | 49 | 2019 |
| Discourse of renewal: Developing multiple-item measurement and analyzing effects on relationships S Xu Public Relations Review 44 (1), 108-119, 2018 | 43 | 2018 |
| Crisis communication within a community: Bonding, coping, and making sense together S Xu Public Relations Review 44 (1), 84-97, 2018 | 42 | 2018 |
| Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign S Xu, Y Xiong Public Relations Review 46 (5), 101959, 2020 | 26 | 2020 |
| When individual cultural orientation and mediated portrayal of risk intersect: Effects of individualism–collectivism and media framing on risk perception and attribution of … S Xu Journal of Contingencies and Crisis Management 26 (4), 499-509, 2018 | 25 | 2018 |
| Prioritizing relationships: The investment model and relationship maintenance strategies in organizational crises S Xu Public Relations Review 45 (3), 101782, 2019 | 24 | 2019 |
| Digital public relations through the lens of affordances: A conceptual expansion of the dialogic principles A Zhou, S Xu Journal of Public Relations Research 33 (6), 445-463, 2021 | 20 | 2021 |
| Computer mediation vs. dialogic communication: How media affordances affect organization-public relationship building A Zhou, S Xu Public Relations Review 48 (2), 102176, 2022 | 15 | 2022 |
| Issues, identity salience, and individual sense of connection to organizations: an identity-based approach S Xu Journal of Public Relations Research 32 (3-4), 120-139, 2020 | 15 | 2020 |
| Digital public relations through the lens of affordances: A conceptual update of the “ease of interface” dialogic principle A Zhou, S Xu SocArXiv Papers, 2020 | 15* | 2020 |
| Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts S Xu, A Kochigina Public Relations Review 47 (5), 102110, 2021 | 13 | 2021 |
| Key players in corporate social responsibility (CSR) institutionalization: An analysis of multinational companies’ interorganizational positioning via CSR reports S Xu, DJ Woo Management Communication Quarterly 37 (1), 3-31, 2023 | 12 | 2023 |
| Making a “difference” with digital media? The evaluation perspectives, practices, and challenges of Chinese NGOs EJ Sommerfeldt, S Xu Chinese Journal of Communication 10 (1), 89-107, 2017 | 12 | 2017 |
| Medium and source convergence in crisis information acquisition: Patterns, antecedents, and outcomes X Zhao, S Xu, LL Austin new media & society, 14614448221088866, 2022 | 10 | 2022 |
| A personal-communicative evaluation approach to CEO advocacy & employee relations M Cho, S Xu, B Boatwright Public Relations Review 49 (2), 102295, 2023 | 7 | 2023 |
| Networked publics in# NoDAPL protests: Interactions among activist publics and influence of locality and proximity on socially mediated networks S Xu, S Luttman New Media & Society 23 (12), 3427-3447, 2021 | 7 | 2021 |
| Empowering the future practitioner: Postmodernism in the undergraduate public relations classroom S Madden, K Brown, S Xu Journal of Public Relations Education 5 (2), 105-131, 2019 | 7 | 2019 |
| Legitimation strategies in radical activist issues management EJ Sommerfeldt, S Xu Public relations in the nonprofit sector: Theory and practice 6, 185, 2014 | 7 | 2014 |
| How information repertoire affects vaccine hesitancy: Processes of information verification and cognitive elaboration X Zhao, Z Ma, S Xu, LL Austin Health Communication 39 (1), 62-72, 2024 | 6 | 2024 |
