Ann Pegoraro
Ann Pegoraro
Lang Chair in Sport Management, University of Guelph
Verified email at - Homepage
Cited by
Cited by
Look who’s talking—Athletes on Twitter: A case study
A Pegoraro
International journal of sport communication 3 (4), 501-514, 2010
An analysis of Colin Kaepernick, Megan Rapinoe, and the national anthem protests
SH Schmidt, EL Frederick, A Pegoraro, TC Spencer
Communication & sport 7 (5), 653-677, 2019
Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter
G Yan, A Pegoraro, NM Watanabe
Journal of Sport Management 32 (1), 24-37, 2018
Tweet'em and reap'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities
A Pegoraro, N Jinnah
Journal of Brand Strategy 1 (1), 85-97, 2012
Sport fandom in the digital world
A Pegoraro
The Routledge handbook of sport communication, 248-258, 2013
Twitter as disruptive innovation in sport communication
A Pegoraro
Communication & Sport 2 (2), 132-137, 2014
Kissing in the carnage: An examination of framing on Twitter during the Vancouver riots
LM Burch, EL Frederick, A Pegoraro
Journal of Broadcasting & Electronic Media 59 (3), 399-415, 2015
# SheBelieves: The use of Instagram to frame the US Women’s Soccer Team during# FIFAWWC
A Pegoraro, GS Comeau, EL Frederick
Sport in Society 21 (7), 1063-1077, 2018
Examining fan engagement through social networking sites
TO Santos, A Correia, R Biscaia, A Pegoraro
International Journal of Sports Marketing and Sponsorship 20 (1), 163-183, 2019
Activating a global sport sponsorship with social media: An analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
G Abeza, A Pegoraro, ML Naraine, B Séguin, N O'Reilly
International Journal of Sport Management and Marketing 15 (3-4), 184-213, 2014
Are men better leaders? An investigation of head coaches’ gender and individual players’ performance in amateur and professional women’s basketball
L Darvin, A Pegoraro, D Berri
Sex Roles 78, 455-466, 2018
Safety culture: a retrospective analysis of occupational health and safety mining reports
EJ Tetzlaff, KA Goggins, AL Pegoraro, SC Dorman, V Pakalnis, TR Eger
Safety and health at work 12 (2), 201-208, 2021
Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing
LR Smith, A Pegoraro, SA Cruikshank
Journal of Broadcasting & Electronic Media 63 (1), 94-110, 2019
Divided and united: Perceptions of athlete activism at the ESPYS
EL Frederick, A Pegoraro, J Sanderson
Sport in Society, 2018
I am not loving it: Examining the hijacking of# CheersToSochi
A Pegoraro, LM Burch, E Frederick, C Vincent
International Journal of Sport Management and Marketing 15 (3-4), 163-183, 2014
Consumer consumption and advertising through sport
AL Pegoraro, SM Ayer, NJ O'Reilly
American Behavioral Scientist 53 (10), 1454-1475, 2010
Understanding the ways missing and murdered Indigenous women are framed and handled by social media users
T Moeke-Pickering, S Cote-Meek, A Pegoraro
Media International Australia 169 (1), 54-64, 2018
Social Sochi: Using social network analysis to investigate electronic word-of-mouth transmitted through social media communities
ME Hambrick, A Pegoraro
International Journal of Sport Management and Marketing 15 (3-4), 120-140, 2014
Indigenous peoples rise up: The global ascendency of social media activism
M Belarde-Lewis
Rutgers University Press, 2021
# WeTheNorth: Examining an online brand community through a professional sport organization’s hashtag marketing campaign
ML Naraine, A Pegoraro, H Wear
Communication & Sport 9 (4), 625-645, 2021
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