| Look who’s talking—Athletes on Twitter: A case study A Pegoraro International journal of sport communication 3 (4), 501-514, 2010 | 577 | 2010 |
| An analysis of Colin Kaepernick, Megan Rapinoe, and the national anthem protests SH Schmidt, EL Frederick, A Pegoraro, TC Spencer Communication & sport 7 (5), 653-677, 2019 | 140 | 2019 |
| Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter G Yan, A Pegoraro, NM Watanabe Journal of Sport Management 32 (1), 24-37, 2018 | 114 | 2018 |
| Tweet'em and reap'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities A Pegoraro, N Jinnah Journal of Brand Strategy 1 (1), 85-97, 2012 | 105 | 2012 |
| Sport fandom in the digital world A Pegoraro The Routledge handbook of sport communication, 248-258, 2013 | 96 | 2013 |
| Twitter as disruptive innovation in sport communication A Pegoraro Communication & Sport 2 (2), 132-137, 2014 | 93 | 2014 |
| Kissing in the carnage: An examination of framing on Twitter during the Vancouver riots LM Burch, EL Frederick, A Pegoraro Journal of Broadcasting & Electronic Media 59 (3), 399-415, 2015 | 89 | 2015 |
| # SheBelieves: The use of Instagram to frame the US Women’s Soccer Team during# FIFAWWC A Pegoraro, GS Comeau, EL Frederick Sport in Society 21 (7), 1063-1077, 2018 | 81 | 2018 |
| Examining fan engagement through social networking sites TO Santos, A Correia, R Biscaia, A Pegoraro International Journal of Sports Marketing and Sponsorship 20 (1), 163-183, 2019 | 80 | 2019 |
| Activating a global sport sponsorship with social media: An analysis of TOP sponsors, Twitter, and the 2014 Olympic Games G Abeza, A Pegoraro, ML Naraine, B Séguin, N O'Reilly International Journal of Sport Management and Marketing 15 (3-4), 184-213, 2014 | 68 | 2014 |
| Are men better leaders? An investigation of head coaches’ gender and individual players’ performance in amateur and professional women’s basketball L Darvin, A Pegoraro, D Berri Sex Roles 78, 455-466, 2018 | 64 | 2018 |
| Safety culture: a retrospective analysis of occupational health and safety mining reports EJ Tetzlaff, KA Goggins, AL Pegoraro, SC Dorman, V Pakalnis, TR Eger Safety and health at work 12 (2), 201-208, 2021 | 58 | 2021 |
| Tweet, Retweet, Favorite: The Impact of Twitter Use on Enjoyment and Sports Viewing LR Smith, A Pegoraro, SA Cruikshank Journal of Broadcasting & Electronic Media 63 (1), 94-110, 2019 | 58 | 2019 |
| Divided and united: Perceptions of athlete activism at the ESPYS EL Frederick, A Pegoraro, J Sanderson Sport in Society, 2018 | 55 | 2018 |
| I am not loving it: Examining the hijacking of# CheersToSochi A Pegoraro, LM Burch, E Frederick, C Vincent International Journal of Sport Management and Marketing 15 (3-4), 163-183, 2014 | 48 | 2014 |
| Consumer consumption and advertising through sport AL Pegoraro, SM Ayer, NJ O'Reilly American Behavioral Scientist 53 (10), 1454-1475, 2010 | 47 | 2010 |
| Understanding the ways missing and murdered Indigenous women are framed and handled by social media users T Moeke-Pickering, S Cote-Meek, A Pegoraro Media International Australia 169 (1), 54-64, 2018 | 44 | 2018 |
| Social Sochi: Using social network analysis to investigate electronic word-of-mouth transmitted through social media communities ME Hambrick, A Pegoraro International Journal of Sport Management and Marketing 15 (3-4), 120-140, 2014 | 44 | 2014 |
| Indigenous peoples rise up: The global ascendency of social media activism M Belarde-Lewis Rutgers University Press, 2021 | 40 | 2021 |
| # WeTheNorth: Examining an online brand community through a professional sport organization’s hashtag marketing campaign ML Naraine, A Pegoraro, H Wear Communication & Sport 9 (4), 625-645, 2021 | 39 | 2021 |
Norm O'ReillyDean, Graduate School of Business, University of MaineVerified email at maine.edu
