| Using Personal Values to Define Segments in anInternational Tourism Market TE Muller International Marketing Review 8 (1), 1991 | 364 | 1991 |
| The Influence of Culture on Pro-Environmental Knowledge, Attitudes, and Behavior. A Canadian Perspective. M Laroche, R Toffoli, C Kim, TE Mutter Advances in consumer research 23 (1), 1996 | 209 | 1996 |
| Targeting the CANZUS baby boomer explorer and adventurer segments TE Muller, M Cleaver Journal of Vacation Marketing 6 (2), 154-169, 2000 | 189 | 2000 |
| Tourism product development for the senior market, based on travel-motive research M Cleaver, TE Muller, HFM Ruys, S Wei Tourism Recreation Research 24 (1), 5-11, 1999 | 182 | 1999 |
| Targeting the young at heart: Seeing senior vacationers the way they see themselves TE Muller, A O’Cass Journal of vacation marketing 7 (4), 285-301, 2001 | 152 | 2001 |
| Structural information factors which stimulate the use of nutrition information: A field experiment TE Muller Journal of Marketing Research 22 (2), 143-157, 1985 | 117 | 1985 |
| Buyer response to variations in product information load. TE Muller Journal of applied psychology 69 (2), 300, 1984 | 112 | 1984 |
| The socially aware baby boomer: Gaining a lifestyle-based understanding of the new wave of ecotourists M Cleaver, TE Muller Journal of Sustainable Tourism 10 (3), 173-190, 2002 | 99 | 2002 |
| Using consumer behavior research to understand the baby boomer tourist M Cleaver, BC Green, TE Muller Journal of Hospitality & Tourism Research 24 (2), 274-287, 2000 | 98 | 2000 |
| I want to pretend I’m eleven years younger: Subjective age and seniors’ motives for vacation travel M Cleaver, TE Muller Advances in Quality of Life Research 2001, 227-241, 2002 | 96 | 2002 |
| Post-consumption emotions: Exploring their emergence and determinants TE Muller, KT David, R Venkatasubramaniam Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 4 …, 1991 | 87 | 1991 |
| Assigning students to groups for class projects: An exploratory test of two methods TE Muller Decision Sciences 20 (3), 623-634, 1989 | 87 | 1989 |
| A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia S Wei, H Ruys, TE Muller Journal of Marketing Practice: Applied Marketing Science 5 (6/7/8), 200-212, 1999 | 85 | 1999 |
| The urban tourist experience: evaluating satisfaction KM Haywood, TE Muller Hospitality Education and Research Journal 12 (2), 453-459, 1988 | 71 | 1988 |
| How personal values govern the post-visit attitudes of international tourists TE Muller Journal of Hospitality & Leisure Marketing 3 (2), 3-24, 1996 | 55 | 1996 |
| The Two Nations of Canada vs. The Nine Nations of North America: A cross-cultural analysis of consumers' personal values TE Muller Journal of International Consumer Marketing 1 (4), 57-79, 1989 | 51 | 1989 |
| The benevolent society: Value and lifestyle changes among middle-aged baby boomers TE Muller Values, lifestyles, and psychographics, 299-316, 2014 | 34 | 2014 |
| The use of nutritive composition data at the point of purchase TE Muller Journal of Nutrition Education 16 (3), 137-141, 1984 | 33 | 1984 |
| Measuring Values in International Settings: Are Respondents Thinking" Real" Life or" Ideal" Life? SC Grunert, TE Muller Journal of International Consumer Marketing 8 (3-4), 169-185, 1996 | 31 | 1996 |
| A study of Australian materialistic values, product involvement and the self-image/product-image congruency relationships for fashion clothing A O’Cass, T Muller Global Perspectives in Marketing for the 21st Century: Proceedings of the …, 2015 | 29 | 2015 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerified email at concordia.ca
