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Richard Waters
Richard Waters
Associate Professor, University of San Francisco
Verified email at usfca.edu
Title
Cited by
Cited by
Year
Engaging stakeholders through social networking: How nonprofit organizations are using Facebook
RD Waters, E Burnett, A Lamm, J Lucas
Public relations review 35 (2), 102-106, 2009
19602009
Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
K Lovejoy, RD Waters, GD Saxton
Public relations review 38 (2), 313-318, 2012
10362012
Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates
RD Waters, JY Jamal
Public relations review 37 (3), 321-324, 2011
6132011
What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages
GD Saxton, RD Waters
Journal of public relations research 26 (3), 280-299, 2014
5052014
Squawking, tweeting, cooing, and hooting: Analyzing the communication patterns of government agencies on Twitter
RD Waters, JM Williams
Journal of public affairs 11 (4), 353-363, 2011
4062011
Media catching and the journalist–public relations practitioner relationship: How social media are changing the practice of media relations
RD Waters, NTJ Tindall, TS Morton
Journal of public relations research 22 (3), 241-264, 2010
3622010
Nonprofit organizations' use of the internet: A content analysis of communication trends on the internet sites of the philanthropy 400
RD Waters
Nonprofit Management and Leadership 18 (1), 59-76, 2007
3502007
Using video to build an organization's identity and brand: A content analysis of nonprofit organizations' YouTube videos
RD Waters, PM Jones
Journal of Nonprofit & Public Sector Marketing 23 (3), 248-268, 2011
2862011
Applying relationship management theory to the fundraising process for individual donors
RD Waters
Journal of Communication Management 12 (1), 73-87, 2008
2592008
Predicting online learning success: Applying the situational theory of publics to the virtual classroom
MJ Kruger-Ross, RD Waters
Computers & Education 61, 176-184, 2013
1952013
# AdvocatingForChange: The strategic use of hashtags in social media advocacy
GD Saxton, J Niyirora, C Guo, R Waters
Advances in Social Work 16 (1), 154-169, 2015
1902015
Using stewardship to cultivate fandom online: Comparing how National Football League teams use their web sites and Facebook to engage their fans
RD Waters, KA Burke, ZH Jackson, JD Buning
International Journal of Sport Communication 4 (2), 163-177, 2011
1802011
Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization—donor relationship
RD Waters
Nonprofit and Voluntary Sector Quarterly 40 (3), 458-475, 2011
1742011
Measuring stewardship in public relations: A test exploring impact on the fundraising relationship
RD Waters
Public Relations Review 35 (2), 113-119, 2009
1492009
Exploring the impact of culture in the social media sphere: A content analysis of nonprofit organizations’ use of Facebook
RD Waters, KD Lo
Journal of intercultural communication research 41 (3), 297-319, 2012
1302012
Applying the dialogic theory to social networking sites: Examining how university health centers convey health messages on Facebook
RD Waters, RR Canfield, JM Foster, EE Hardy
Journal of Social Marketing 1 (3), 211-227, 2011
1302011
The use of social media by nonprofit organizations: An examination from the diffusion of innovations perspective
RD Waters
Social computing: Concepts, methodologies, tools, and applications, 1420-1432, 2010
1262010
The role of stewardship in leadership: Applying the contingency theory of leadership to relationship cultivation practices of public relations practitioners
R D. Waters
Journal of Communication Management 17 (4), 324-340, 2013
1162013
Advancing relationship management theory: Mapping the continuum of relationship types
RD Waters, DS Bortree
Public Relations Review 38 (1), 123-127, 2012
1072012
Virtual stewardship in the age of new media: have nonprofit organizations' moved beyond Web 1.0 strategies?
RD Waters, KLB Feneley
International Journal of Nonprofit and Voluntary Sector Marketing 18 (3 …, 2013
1022013
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