| Heated tobacco products likely appeal to adolescents and young adults K McKelvey, L Popova, M Kim, BW Chaffee, M Vijayaraghavan, P Ling, ... Tobacco Control 27 (Suppl 1), s41-s47, 2018 | 108 | 2018 |
| Effect of Character–Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement M Kim, R Shi, JN Cappella Health communication 31 (10), 1193-1204, 2016 | 72 | 2016 |
| Effects of e-cigarette advertisements on adolescents’ perceptions of cigarettes M Kim, L Popova, B Halpern-Felsher, PM Ling Health communication 34 (3), 290-297, 2019 | 57 | 2019 |
| IQOS labelling will mislead consumers K McKelvey, L Popova, M Kim, LK Lempert, BW Chaffee, ... Tobacco control 27 (Suppl 1), s48-s54, 2018 | 57 | 2018 |
| Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea M Kim Tobacco control 27 (e1), e76-e78, 2018 | 51 | 2018 |
| Moving targets: how the rapidly changing tobacco and nicotine landscape creates advertising and promotion policy challenges PM Ling, M Kim, CO Egbe, R Patanavanich, M Pinho, Y Hendlin Tobacco Control 31 (2), 222-228, 2022 | 41 | 2022 |
| Reliable, valid and efficient evaluation of media messages: Developing a message testing protocol M Kim, JN Cappella Journal of Communication Management, 2019 | 37 | 2019 |
| When similarity strikes back: conditional persuasive effects of character-audience similarity in anti-smoking campaign M Kim Human communication research 45 (1), 52-77, 2019 | 30 | 2019 |
| Major cultural-compatibility complex: considerations on cross-cultural dissemination of patient safety programmes HJ Jeong, JC Pham, M Kim, C Engineer, PJ Pronovost BMJ quality & safety 21 (7), 612-615, 2012 | 30 | 2012 |
| Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing M Kim, S Olson, JW Jordan, PM Ling BMC Public Health 20 (1), 1-12, 2020 | 16 | 2020 |
| An efficient message evaluation protocol: Two empirical analyses on positional effects and optimal sample size M Kim, JN Cappella Journal of health communication 24 (10), 761-769, 2019 | 11 | 2019 |
| An experimental study of recommendation algorithms for tailored health communication HS Kim, S Yang, M Kim, B Hemenway, L Ungar, JN Cappella Computational Communication Research 1 (1), 103-129, 2019 | 10 | 2019 |
| Youth’s perceptions of e-cigarette advertisements with cessation claims M Kim, PM Ling, D Ramamurthi, B Halpern-Felsher Tobacco regulatory science 5 (2), 94, 2019 | 10 | 2019 |
| Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product M Kim, SL Watkins, KA Koester, J Mock, HC Kim, S Olson, AM Harvanko, ... International Journal of Environmental Research and Public Health 17 (21), 8108, 2020 | 9 | 2020 |
| Media Evaluation JN Cappella, M Kim The International Encyclopedia of Media Effects, 1-9, 2017 | 4 | 2017 |
| Efficient versus accurate message testing: Choosing an optimal sample size to evaluate message characteristics M Kim, JN Cappella International Communication Association (Information Systems Division …, 2014 | 4 | 2014 |
| Themes in e-liquid concept names as a marketing tactic: evidence from Premarket Tobacco Product Applications in the USA L Laestadius, J Vassey, M Kim, J Ozga, D Li, C Stanton, H Wipfli, ... Tobacco control 33 (3), 412-413, 2024 | 3 | 2024 |
| Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study N Nguyen, LM Holmes, M Kim, PM Ling International journal of environmental research and public health 17 (20), 7643, 2020 | 3 | 2020 |
| The evidence cited in PMI’s MRTP application indicates that the proposed labeling and warnings for IQOS will mislead consumers, particularly youth, about the product B Halpern-Felsher, K McKelvey, L Popova, M Kim, LK Lempert, SA Glantz Comment submitted to Docket Number: FDA-2017-D-3001, December 8, 2017 | 3 | 2017 |
| PMI’s MRTP Application for IQOS Does Not Consider IQOS’s Appeal to Youth or Adolescents, or the Likelihood that Youth and Adolescents will Initiate Tobacco Use with IQOS or Use … B Halpern-Felsher, K McKelvey, M Kim | 3* | |
Pamela M. LingProfessor of Medicine, UCSFVerified email at ucsf.edu
