| Can I surprise myself? A conceptual framework of surprise self-gifting among consumers A Gupta, M Eilert, JW Gentry Journal of Retailing and Consumer Services 54, 101712, 2020 | 49 | 2020 |
| Toward a new perspective on salesperson success and motivation: a trifocal framework D Delpechitre, A Gupta, AH Zadeh, JH Lim, SA Taylor Journal of Personal Selling & Sales Management 40 (4), 267-288, 2020 | 16 | 2020 |
| If you love me, surprise me A Gupta, JW Gentry Gifts, romance, and consumer culture, 65-79, 2018 | 8 | 2018 |
| Meaningful consumption: A eudaimonic perspective on the consumer pursuit of happiness and well-being A Gupta The University of Nebraska-Lincoln, 2019 | 4 | 2019 |
| Navigating the New Normal: An SOR Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic A Gupta, C Ishida Journal of Marketing Education 44 (2), 166-190, 2022 | 2 | 2022 |
| Meaningful consumption A Gupta, M Eilert, JW Gentry Journal of Macromarketing, 02761467241236485, 2024 | 1 | 2024 |
| Service Lessons During COVID-19: The Case of Food Trucks M Eilert, A Gupta, C McCullough The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of …, 2021 | 1 | 2021 |
| Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets A Gupta, S Roy, R Kamath Journal of Services Marketing, 2024 | | 2024 |
| Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases: An Abstract A Gupta, JW Gentry Academy of Marketing Science Annual Conference, 495-496, 2020 | | 2020 |
| N1. the Experiential Advantage in Eudaimonic Well-Being–an Experimental Assessment A Gupta, J Gentry ACR North American Advances, 2018 | | 2018 |
| Business Groups in Emerging Markets: An Abstract A Gupta, RS Sohi Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Experiential Bridges-an Alternative Perspective on Acculturation A Gupta, X Zhao ACR North American Advances, 2016 | | 2016 |
| Historicizing Our Understanding of Subsistence JW Gentry, A Veeck, H Yu, HR Chaudhuri, A Gupta, RL Harrison III, ... Annual Macromarketing Conference, 580, 2015 | | 2015 |
| Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases | | |
| This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases A Gupta, JW Gentry | | |
