| Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy PR Varadarajan, A Menon Journal of marketing 52 (3), 58-74, 1988 | 3235 | 1988 |
| Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy A Menon, A Menon Journal of marketing 61 (1), 51-67, 1997 | 1770 | 1997 |
| A model of marketing knowledge use within firms A Menon, PR Varadarajan Journal of marketing 56 (4), 53-71, 1992 | 1204 | 1992 |
| Antecedents and consequences of marketing strategy making: a model and a test A Menon, SG Bharadwaj, PT Adidam, SW Edison Journal of marketing 63 (2), 18-40, 1999 | 1197 | 1999 |
| Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both? S Bharadwaj, A Menon Journal of Product Innovation Management: An International Publication of …, 2000 | 804 | 2000 |
| The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships A Menon, SG Bharadwaj, R Howell Journal of the Academy of Marketing Science 24, 299-313, 1996 | 751 | 1996 |
| Product quality: Impact of interdepartmental interactions A Menon, BJ Jaworski, AK Kohli Journal of the Academy of Marketing Science 25, 187-200, 1997 | 492 | 1997 |
| Evolving paradigm for environmental sensitivity in marketing programs: a synthesis of theory and practice A Menon, A Menon, J Chowdhury, J Jankovich Journal of Marketing theory and practice 7 (2), 1-15, 1999 | 299 | 1999 |
| Understanding customer value in business-to-business relationships A Menon, C Homburg, N Beutin Journal of Business-to-Business marketing 12 (2), 1-38, 2005 | 270 | 2005 |
| Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework A Menon, J Chowdhury, BA Lukas Industrial Marketing Management 31 (4), 317-328, 2002 | 236* | 2002 |
| Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy SD Hunt, A Menon Journal of Business Research 33 (2), 81-90, 1995 | 232 | 1995 |
| Relationship characteristics as moderators of the satisfaction-loyalty link: findings in a business-to-business context C Homburg, A Giering, A Menon Journal of Business to Business Marketing 10 (3), 35-62, 2003 | 209 | 2003 |
| Sports marketing: A new ball game with new rules J Burnett, A Menon, DT Smart Journal of Advertising Research 33 (5), 21-36, 1993 | 181 | 1993 |
| Determinants of customer benefits in business-to-business markets: a cross-cultural comparison C Homburg, S Kuester, N Beutin, A Menon Journal of International Marketing 13 (3), 1-31, 2005 | 168 | 2005 |
| Determinants of success in service industries: a PIMS‐basedempirical investigation SG Bharadwaji, A Menon Journal of Services Marketing 7 (4), 19-40, 1993 | 152 | 1993 |
| New product quality: intended and unintended consequences of new product development speed BA Lukas, A Menon Journal of Business Research 57 (11), 1258-1264, 2004 | 145 | 2004 |
| Audience involvement effects on the information processing of umbrella print advertisements JH Leigh, A Menon Journal of Advertising 16 (3), 3-12, 1987 | 103 | 1987 |
| Organizing for new product development speed and the implications for organizational stress BA Lukas, A Menon, SJ Bell Industrial Marketing Management 31 (4), 349-355, 2002 | 81 | 2002 |
| Toward extending the compromise effect to complex buying contexts R Dhar, A Menon, B Maach Journal of Marketing Research 41 (3), 258-261, 2004 | 72 | 2004 |
| The role of behavioral intentions in turnover of salespeople JK Sager, A Menon Journal of Business Research 29 (3), 179-188, 1994 | 59 | 1994 |
