| Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave) S Chen International Marketing Review 33 (1), 25-50, 2016 | 158* | 2016 |
| Leadership as an emergent group process: A social network study of personality and leadership C Emery, TS Calvard, ME Pierce Group Processes & Intergroup Relations 16 (1), 28-45, 2013 | 115 | 2013 |
| Solving complex problems: enduring solutions through social entrepreneurship, community action, and social marketing A Hamby, M Pierce, D Brinberg Journal of Macromarketing 37 (4), 369-380, 2017 | 51 | 2017 |
| Does language homophily affect migrant consumers’ service usage intentions? T Pezzuti, ME Pierce, JM Leonhardt Journal of Services Marketing 32 (5), 581-591, 2018 | 19 | 2018 |
| A conceptual framework to structure research in strategic and social entrepreneurship A Hamby, M Pierce, D Brinberg Journal of Asia-Pacific Business 11 (3), 166-178, 2010 | 17 | 2010 |
| Incorporating photovoice in the marketing curriculum to increase cultural competence ME Pierce, JL Longo Journal of Marketing Education 42 (1), 76-86, 2020 | 12 | 2020 |
| Individual and holistic information processing ME Pierce Virginia Tech, 2007 | 12 | 2007 |
| Exploring cultural influences on mobile marketing acceptance M Pierce, P Jiang International Journal of Internet Marketing and Advertising 15 (1), 1-28, 2021 | 11 | 2021 |
| The use of participatory action research to create a positive youth development program A Hamby, M Pierce, K Daniloski, D Brinberg Social Marketing Quarterly 17 (3), 2-17, 2011 | 11 | 2011 |
| Facial Expression Intelligence Scale (FEIS): Recognizing and interpreting facial expressions and implications for consumer behavior M Pierce Virginia Tech, 2012 | 4 | 2012 |
| Co-creating social change using human-centred design A Hamby, M Pierce, K Daniloski Macro-Social Marketing Insights, 149-168, 2019 | 1 | 2019 |
| New and emerging pathogens, Part 7. The fight against TB: a new laboratory arsenal fights back NJ Buono, ME Pierce, EA Gursky, JW Brown MLO: medical laboratory observer 28 (8), 38-55, 1996 | 1 | 1996 |
| Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange ME Pierce Journal of Public Policy & Marketing 43 (2), 95-111, 2024 | | 2024 |
| Solving Complex Problems. A Hamby, M Pierce, D Brinberg Journal of Macromarketing 37 (4), 2017 | | 2017 |
| To Buy or Not to Buy? Controversies in Consumption M Pierce | | 2017 |
| Understanding Adolescent Smoking in an Emerging Market M Pierce ACR North American Advances, 2015 | | 2015 |
| Socialab: a Living Laboratory For Social Entrepreneurship and Social Change M Pierce, S Gatica ACR North American Advances, 2014 | | 2014 |
| Impression Management Practices of Stigma Conscious Communities—the Case of an Online Pro-Smoking Forum N Bahl, N Bhatnagar, RV Manchanda, A Lavack, A Hamby, M Pierce, ... ACR North American Advances, 2012 | | 2012 |
| Putting Myself in Your Shoes: the Role of Identification in Persuasion A Hamby, M Pierce, K Daniloski ACR North American Advances, 2012 | | 2012 |
| Marketplace Metacognition in Consumer-To-Consumer Inferences: I Buy For Quality, You Buy For Status M Pierce, K Weaver, K Daniloski, N Schwarz ACR North American Advances, 2012 | | 2012 |
