| Analyzing organizational barriers towards building postpandemic supply chain resilience in Indian MSMEs: a grey-DEMATEL approach T Banerjee, A Trivedi, GM Sharma, M Gharib, SS Hameed Benchmarking: An International Journal, 2022 | 54 | 2022 |
| Is Consumer Behaviour Varying Towards Low And High Involvement Products Even Sports Celebrity Endorsed? TA S.Shahul Hameed, Dr.S.Madhavan INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 9 (03), 4848-4852, 2020 | 40 | 2020 |
| Impact of Ict Knowledge, Library Infrastructure Facilities on Students’ usage of E-Resources-An Empirical Study M Mani, SS Hameed, A Thirumagal Library Philosophy and Practice (e-journal) 2225, 2019 | 29 | 2019 |
| Representing Women Entrepreneurs in Tamil Movies T Arumugam, S Sethu, V Kalyani, S Shahul Hameed, P Divakar American Journal of Economics and Sociology 81 (1), 115-125, 2022 | 26 | 2022 |
| Impact of Sports Celebrities Endorsements on Consumer Behaviour of Low and High Involvement Consumer Products SSH S. Madhavan XIBA BUSINESS REVIEW 3 (1&2), 13-20, 2017 | 23* | 2017 |
| The impact of organizational identification and employee engagement on intellectual capital assets: an empirical study CMR Sugirtha, SS Hameed, T Arumugam Test Eng. Manag 83, 6277-6285, 2020 | 22 | 2020 |
| Optimization System for Financial Early Warning Model Based on the Computational Intelligence and Neural Network Method M Kathikeyan, A Roy, SS Hameed, PR Gedamkar, G Manikandan, V Kale 2022 5th International Conference on Contemporary Computing and Informatics …, 2022 | 11 | 2022 |
| Buyer behaviour modelling of rural online purchase intention using logistic regression T Arumugam, SS Hameed, MA Sanjeev International Journal of Management and Enterprise Development 22 (2), 139-157, 2023 | 8 | 2023 |
| IN-GROUP BRAND FAILURE DEVELOPS PSEUDO EFFECTS ON BRANDS: EXPLORING CONSUMER PSYCHOLOGICAL DIMENSIONS DKB Dr. S. Shahul Hameed, Dr.A.Mariammal Kanpur Philosophers 9 (III), 107-110, 2022 | | 2022 |
| The Mediating Role Of Self Factors On Relationship Between Corporate Social Responsibility And Employee Commitment SSH H. Hari Harasudha Restaurant Business 118 (1), 65-75, 2019 | | 2019 |
| Factors Contributing to and Impeding Career Success among MBA Students DAND S.Shahul Hameed Research Directions 7 (4), 2019 | | 2019 |
| EXPLORING ETHICAL VARIABLE OF CORPORATE SOCIAL RESPONSIBILITY CONSTRUCT THROUGH CASE STUDIES HHH S. Shahul Hameed International Journal of Management, Technology And Engineering 9 (2), 2454 …, 2019 | | 2019 |
| BRAND ENDORSEMENT BY INDIAN SPORTS CELEBRITIES: IT’S IMPACT ON PURCHASE INTENTION OF LOW AND HIGH INVOLVEMENT PRODUCTS SSH Dr. S.Madhavan Review of Research 8 (3), 1-5, 2018 | | 2018 |
| A Study on Brand Endorsement by Indian Sports Celebrities and Their Impacts on Consumer Behavior with Special Reference to Low & High Involvement Consumer Goods DSS Hameed International journal of Commerce and Management 8 (4), 134 - 137, ISSN:0975 …, 2017 | | 2017 |
Prof.S.MadhavanProfessor - Management Studies and Dean - Faculty of ArtsVerified email at msuniv.ac.in
