| Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions. GY Koo, J Quarterman, L Flynn Sport Marketing Quarterly 15 (2), 2006 | 384 | 2006 |
| Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising S Kim, E Haley, GY Koo Journal of advertising 38 (3), 67-80, 2009 | 195 | 2009 |
| Difference in interrelationship between spectators' motives and behavioral intentions based on emotional attachment. GY Koo, R Hardin Sport Marketing Quarterly 17 (1), 2008 | 166 | 2008 |
| Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball GY Koo International Journal of Sports Marketing and Sponsorship 11 (1), 41-54, 2009 | 103 | 2009 |
| Effects of motives on satisfaction and behavioral intentions of volunteers at a PGA TOUR event Love, A., Hardin, R., Koo, G. Y., & Morse, A International Journal of Sport Management. 12 12, 86-101, 2011 | 79* | 2011 |
| Impact of perceived on-field performance on sport celebrity source credibility GY Koo, BJ Ruihley, SW Dittmore Sport Marketing Quarterly 21 (3), 147, 2012 | 64 | 2012 |
| Effects of internship satisfaction on the pursuit of employment in sport management GY Koo, MJ Diacin, J Khojasteh, AW Dixon Sport Management Education Journal 10 (1), 29-42, 2016 | 53 | 2016 |
| Effects of intercollegiate athletics on private giving in higher education GY Koo, SW Dittmore Journal of Issues in Intercollegiate Athletics 7 (1), 7, 2023 | 48 | 2023 |
| Analysing motives of minor league hockey fans: the introduction of violence as a spectator motive DPS Andrew, GY Koo, R Hardin, TC Greenwell International Journal of Sport Management and Marketing 5 (1-2), 73-89, 2009 | 35 | 2009 |
| Mediated relationships between the constituents of service quality and behavioural intentions: A study of women's college basketball fans GY Koo, DPS Andrew, S Kim International Journal of Sport Management and Marketing 4 (4), 390-411, 2008 | 35 | 2008 |
| Motivations of international student-athletes to participate in intercollegiate athletics SG Jones, G Koo, S Kim, D Andrew, R Hardin Journal of Contemporary Athletics 3 (4), 295-314, 2008 | 34 | 2008 |
| Enhancement of non-academic enviornment by intercollegiate athletics and its intangible benefit in higher education J Sung, GY Koo, S Kim, SW Dittmore Journal of Physical Education and Sport 15 (1), 47, 2015 | 31 | 2015 |
| The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup GY Koo, J Quarterman, EN Jackson International Journal of Sports Marketing and Sponsorship 7 (3), 28-39, 2006 | 31 | 2006 |
| Statistical data analysis techniques employed in the Journal of Sport Management: January 1987 to October 2004 J Quarterman, EN Jackson, K Kim, E Yoo, GY Koo, B Pruegger, K Han International Journal of Sport Management 7 (1), 13, 2006 | 27 | 2006 |
| Motivation for consumption of collegiate athletics subscription web sites R Hardin, GY Koo, B Ruihley, SW Dittmore, M McGreevey International Journal of Sport Communication 5 (3), 368-383, 2012 | 24 | 2012 |
| Effects of team identification on social and emotional adjustment in higher education GY Koo, J Sung, JM Martinez Journal of Intercollegiate Sport 8 (2), 247-265, 2015 | 23 | 2015 |
| Classification of sports consumers on the basis of emotional attachment: A Study of Minor League Ice Hockey Fans and Spectators GY Koo, DPS Andrew, R Hardin, TC Greenwell Int J Sport Manag 10 (3), 307-29, 2009 | 19 | 2009 |
| Sport Volunteer Motivations and Demographi Influences at a Tour Event R Hardin, GY Koo, B King, J Zdroik International Journal of Sport Management 8 (1), 80, 2007 | 19 | 2007 |
| Motivational factors for participating in basic instruction programs R Hardin, DPS Andrew, GY Koo, J Bemiller Physical Educator 66 (2), 71, 2009 | 16 | 2009 |
| Important Role of Parenting Style on College Students' Adjustment in Higher Education. SK Moon-Seo, J Sung, M Moore, GY Koo Educational Research: Theory and Practice 32 (2), 47-61, 2021 | 15 | 2021 |
Robin HardinUniversity of TennesseeVerified email at utk.edu
