J. Miguel Villas-Boas
J. Miguel Villas-Boas
J.Gary Shansby Professor of Marketing Strategy, Haas School of Business, UC-Berkeley
Verified email at haas.berkeley.edu - Homepage
Title
Cited by
Cited by
Year
Endogeneity in brand choice models
JM Villas-Boas, RS Winer
Management science 45 (10), 1324-1338, 1999
5681999
The targeting of advertising
G Iyer, D Soberman, JM Villas-Boas
Marketing Science 24 (3), 461-476, 2005
5252005
The targeting of advertising
G Iyer, D Soberman, JM Villas-Boas
Marketing Science 24 (3), 461-476, 2005
5252005
A bargaining theory of distribution channels
G Iyer, JM Villas-Boas
Journal of marketing research 40 (1), 80-100, 2003
4032003
Dynamic competition with customer recognition
JM Villas-Boas
The Rand Journal of Economics, 604-631, 1999
3401999
Behavior-based price discrimination and customer recognition
D Fudenberg, JM Villas-Boas
Handbook on economics and information systems 1, 377-436, 2006
3372006
When more alternatives lead to less choice
D Kuksov, JM Villas-Boas
Marketing Science 29 (3), 507-524, 2010
2892010
Consumer learning, brand loyalty, and competition
JM Villas-Boas
Marketing Science 23 (1), 134-145, 2004
2892004
Product line design for a distribution channel
JM Villas-Boas
Marketing science 17 (2), 156-169, 1998
2741998
Price cycles in markets with customer recognition
JM Villas-Boas
RAND Journal of Economics, 486-501, 2004
2242004
Retailer, manufacturers, and individual consumers: Modeling the supply side in the ketchup marketplace
JM Villas-Boas, Y Zhao
Journal of Marketing Research 42 (1), 83-95, 2005
1942005
Oligopoly with asymmetric information: Differentiation in credit markets
JM Villas-Boas, U Schmidt-Mohr
The RAND Journal of Economics, 375-396, 1999
1771999
Optimal search for product information
F Branco, M Sun, JM Villas-Boas
Management Science 58 (11), 2037-2056, 2012
1402012
Price promotions and trade deals with multiproduct retailers
R Lal, JM Villas-Boas
Management Science 44 (7), 935-949, 1998
1301998
Price promotions and trade deals with multiproduct retailers
R Lal, JM Villas-Boas
Management Science 44 (7), 935-949, 1998
1301998
A theory of forward buying, merchandising, and trade deals
R Lal, JDC Little, JM Villas-Boas
Marketing Science 15 (1), 21-37, 1996
1261996
Communication strategies and product line design
JM Villas-Boas
Marketing Science 23 (3), 304-316, 2004
1232004
Predicting advertising pulsing policies in an oligopoly: A model and empirical test
JM Villas-Boas
Marketing Science 12 (1), 88-102, 1993
1121993
Dynamic competition with experience goods
JM Villas‐Boas
Journal of Economics & Management Strategy 15 (1), 37-66, 2006
1082006
Dynamic competition with experience goods
JM Villas‐Boas
Journal of Economics & Management Strategy 15 (1), 37-66, 2006
1082006
The system can't perform the operation now. Try again later.
Articles 1–20