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Timo Dietrich
Timo Dietrich
Verified email at griffith.edu.au - Homepage
Title
Cited by
Cited by
Year
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice, 2017
1152017
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public Management Review 21 (11), 1595-1619, 2019
1062019
Using social media to create engagement: a social marketing review
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Social Marketing, 2019
752019
Moderating teen drinking: combining social marketing and education
S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich
Health Education, 2013
732013
Co-designing social marketing programs
T Dietrich, S Rundle-Thiele, L Schuster, J Connor
Journal of Social Marketing, 2016
642016
Segmentation in social marketing
T Dietrich, S Rundle-Thiele, K Kubacki
Springer Singapore:, 2017
622017
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
V Lahtinen, T Dietrich, S Rundle-Thiele
Journal of Social Marketing, 2020
602020
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
592015
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
542015
A dynamic framework for managing customer engagement on social media
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Business Research 121, 567-577, 2020
532020
Exploring the application of co-design to transformative service research
E Hurley, J Trischler, T Dietrich
Journal of Services Marketing, 2018
432018
Co-designing with young consumers–reflections, challenges and benefits
J Durl, J Trischler, T Dietrich
Young Consumers, 2017
402017
One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program
T Dietrich, S Rundle‐Thiele, C Leo, J Connor
Journal of School Health 85 (4), 251-259, 2015
402015
Can social media campaigns backfire? Exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
D Arli, T Dietrich
Journal of Promotion Management 23 (6), 834-850, 2017
392017
Virtual reality in social marketing: a process evaluation
T Dietrich, S Rundle-Thiele, K Kubacki, J Durl, MJ Gullo, D Arli, JP Connor
Marketing Intelligence & Planning, 2019
292019
A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014)
T Dietrich, S Rundle-Thiele, L Schuster, JP Connor
Health Education 116 (1), 50-68, 2016
232016
A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents
E Hurley, T Dietrich, S Rundle-Thiele
BMC public health 19 (1), 1-14, 2019
222019
Social marketing: current issues and future challenges
S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ...
Cambridge Scholars Publishing, 2013
222013
Co-Creating a Virtual Alcohol Prevention Simulation with Young People
L Vallentin-Holbech, J Dalgaard Guldager, T Dietrich, S Rundle-Thiele, ...
International Journal of Environmental Research and Public Health 17 (3), 1097, 2020
212020
Utilising virtual reality in alcohol studies: A systematic review
J Durl, T Dietrich, B Pang, LE Potter, L Carter
Health Education Journal 77 (2), 212-225, 2018
212018
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