| Customer value creation: a practical framework JB Smith, M Colgate Journal of marketing Theory and Practice 15 (1), 7-23, 2007 | 1929 | 2007 |
| The role of price perceptions in an integrated model of behavioral intentions S Varki, M Colgate Journal of service research 3 (3), 232-240, 2001 | 990 | 2001 |
| Switching barriers in consumer markets: an investigation of the financial services industry M Colgate, B Lang Journal of consumer marketing 18 (4), 332-347, 2001 | 886 | 2001 |
| Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution MR Colgate, PJ Danaher Journal of the Academy of marketing Science 28 (3), 375-387, 2000 | 546 | 2000 |
| An investigation into the switching process in retail banking services M Colgate, R Hedge International journal of bank marketing 19 (5), 201-212, 2001 | 512 | 2001 |
| Customer defection: a study of the student market in Ireland M Colgate, K Stewart, R Kinsella International journal of bank marketing 14 (3), 23-29, 1996 | 367 | 1996 |
| Developing a comprehensive picture of service failure M Colgate, M Norris International Journal of service industry management 12 (3), 215-233, 2001 | 339 | 2001 |
| Relationship quality, on‐line banking and the information technology gap B Lang, M Colgate International journal of bank marketing 21 (1), 29-37, 2003 | 305 | 2003 |
| Retail financial services: transaction to relationship marketing N Alexander, M Colgate European Journal of marketing 34 (8), 938-953, 2000 | 192 | 2000 |
| Back from the brink: Why customers stay M Colgate, VTU Tong, CKC Lee, JU Farley Journal of Service Research 9 (3), 211-228, 2007 | 191 | 2007 |
| The challenge of relationships in services‐a New Zealand study M Colgate, K Stewart International Journal of Service Industry Management 9 (5), 454-468, 1998 | 140 | 1998 |
| Relationship benefits in an internet environment M Colgate, M Buchanan‐Oliver, R Elmsly Managing service quality: an international journal 15 (5), 426-436, 2005 | 127 | 2005 |
| Creating sustainable competitive advantage through marketing information system technology: a triangulation methodology within the banking industry M Colgate International Journal of Bank Marketing 16 (2), 80-89, 1998 | 101 | 1998 |
| How to prevent your customers from failing SS Tax, M Colgate, DE Bowen MIT Sloan management review, 2006 | 98 | 2006 |
| Banks, retailers and their customers: a relationship marketing perspective M Colgate, N Alexander International Journal of bank marketing 16 (4), 144-152, 1998 | 95 | 1998 |
| Customers' responses to retail brand extensions N Alexander, M Colgate Journal of Marketing Management 21 (3-4), 393-419, 2005 | 74 | 2005 |
| Pre-bookable services in the chartered airline industry: Increasing satisfaction through differentiation C Dennet't, EM Ineson, GJ Stone, M Colgate The Service Industries Journal 20 (2), 82-94, 2000 | 72 | 2000 |
| Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers M Colgate, B Lang Journal of Business Research 58 (2), 195-204, 2005 | 66 | 2005 |
| Marketing and marketing information system sophistication in retail banking C Mark Service Industries Journal 20 (1), 139-152, 2000 | 41 | 2000 |
| Customer satisfaction and loyalty: how New Zealand banks need to improve M Colgate University of Auckland Business Review 1 (1), 36-48, 1999 | 38 | 1999 |
Nicholas AlexanderProfessor of Marketing, Lancaster UniversityVerified email at lancaster.ac.uk
