Quantifying transaction costs in online/off-line grocery channel choice PK Chintagunta, J Chu, J Cebollada Marketing Science 31 (1), 96-114, 2012 | 400 | 2012 |
An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics J Chu, M Arce-Urriza, JJ Cebollada-Calvo, PK Chintagunta Journal of Interactive Marketing 24 (4), 251-268, 2010 | 320 | 2010 |
A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels J Chu, P Chintagunta, J Cebollada Marketing Science 27 (2), 283-299, 2008 | 222 | 2008 |
Mining the text of online consumer reviews to analyze brand image and brand positioning M Alzate, M Arce-Urriza, J Cebollada Journal of Retailing and Consumer Services 67, 102989, 2022 | 104 | 2022 |
Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto M Arce-Urriza, JJ Cebollada-Calvo Cuadernos de Economía y Dirección de la Empresa 14 (2), 102-111, 2011 | 92* | 2011 |
Determinants of channel choice: Online vs offline. An application to a grocery chain M Arce-Urriza, J Cebollada Cuadernos de Economia y Direccion de la Empresa 16 (2), 108-122, 2013 | 70* | 2013 |
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers M Arce-Urriza, J Cebollada, MF Tarira Information Systems and e-Business Management 15, 69-87, 2017 | 65 | 2017 |
Private labels and national brands across online and offline channels M Arce‐Urriza, J Cebollada Management Decision 50 (10), 1772-1789, 2012 | 58 | 2012 |
Online reviews and product sales: the role of review visibility M Alzate, M Arce-Urriza, J Cebollada Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 638-669, 2021 | 48 | 2021 |
Online category pricing at a multichannel grocery retailer J Cebollada, Y Chu, Z Jiang Journal of Interactive Marketing 46 (1), 52-69, 2019 | 34 | 2019 |
Brand choice and marketing strategy: An application to the market of laundry detergent for delicate clothes in Spain S Cavero, J Cebollada Journal of International Consumer Marketing 10 (1-2), 57-71, 1998 | 34 | 1998 |
Impact of seller-and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence X Cai, J Cebollada, M Cortiñas Journal of Retailing and Consumer Services 70, 103141, 2023 | 32 | 2023 |
Lealtad, competencia entre las marcas y estrategia de marketing. Una aplicación a un mercado de productos no duraderos J Cebollada Encuentro de Profesores Universitarios de Marketing, 283-294, 1995 | 31 | 1995 |
Las estrategias de captación y retención de clientes y la lealtad: un análisis de segmentación SC Brújula, JJC Calvo Revista española de investigación de marketing 1 (1), 55-72, 1997 | 23 | 1997 |
From traditional gaming to mobile gaming: Video game players' switching behaviour X Cai, J Cebollada, M Cortinas Entertainment Computing 40, 100445, 2022 | 21 | 2022 |
Análisis de la competencia entre tipos de marca: Una aplicación empírica JJC Calvo, SC Brújula Información Comercial Española, ICE: Revista de economía, 55-70, 1999 | 21 | 1999 |
Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development X Cai, J Cebollada, M Cortiñas International Journal of Human-Computer Studies 159, 102746, 2022 | 19 | 2022 |
A grounded theory approach to understanding in-game goods purchase X Cai, J Cebollada, M Cortiñas Plos one 17 (1), e0262998, 2022 | 18 | 2022 |
A theoretical evaluation of the internet's potential as a shopping channel M Arce-Urriza, J Cebollada ESIC Market Economic and Business Journal 135, 149-180, 2010 | 18* | 2010 |
Price formation in channels of distribution with differentiated products: Theory and empirical evidence S Cavero, J Cebollada, V Salas International Journal of Research in Marketing 15 (5), 427-441, 1998 | 15 | 1998 |