Louise Heslop
Louise Heslop
Sprott School of Business, Carleton University
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Cited by
Cited by
Country equity and country branding: Problems and prospects
N Papadopoulos, L Heslop
Journal of brand management 9, 294-314, 2002
The influence of country image structure on consumer evaluations of foreign products
M Laroche, N Papadopoulos, LA Heslop, M Mourali
International Marketing Review 22 (1), 96-115, 2005
Product-country images: Impact and role in international marketing
N Papadopoulos, LA Heslop
Routledge, 2014
Destination in a country image context
J Nadeau, L Heslop, N O’Reilly, P Luk
Annals of tourism Research 35 (1), 84-106, 2008
Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis
M Wall, J Liefeld, LA Heslop
Journal of the Academy of marketing Science 19, 105-113, 1991
Consumer attitudes toward Canadian-made versus imported products
M Wall, LA Heslop
Journal of the Academy of Marketing Science 14, 27-36, 1986
A comparative image analysis of domestic versus imported products
N Papadopoulos, LA Heslop, G Bamossy
International Journal of Research in Marketing 7 (4), 283-294, 1990
But who knows where or when: Reflections on the images of countries and their products
LA Heslop, N Papadopoulos
Product-country images: Impact and role in international marketing 1, 39-75, 1993
National stereotypes and product evaluations in a socialist country
N Papadopoulos, LA Heslop, J Beracs
International Marketing Review 7 (1), 1990
Effects of subcultural differences on country and product evaluations
M Laroche FRSC, N Papadopoulos, L Heslop, J Bergeron
Journal of Consumer Behaviour: An International Research Review 2 (3), 232-247, 2003
Country equity and product-country images: state-of-the-art in research and implications
N Papadopoulos, LA Heslop
Handbook of research in international marketing, 402, 2003
Reference prices and deception in newspaper advertising
J Liefeld, LA Heslop
Journal of Consumer Research 11 (4), 868-876, 1985
Who controls the purse strings: A study of consumers' and retail buyers' reactions in an America's FTA environment
LA Heslop, N Papadopoulos, M Dowdles, M Wall, D Compeau
Journal of Business Research 57 (10), 1177-1188, 2004
Modeling country image effects through an international crisis
LA Heslop, IRR Lu, D Cray
International Marketing Review 25 (4), 354-378, 2008
An interregional and intercultural perspective on subcultural differences in product evaluations
LA Heslop, N Papadopoulos, M Bourk
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 1998
Development of a technology readiness assessment measure: The cloverleaf model of technology transfer
LA Heslop, E McGregor, M Griffith
The Journal of Technology Transfer 26 (4), 369-384, 2001
A cross-national and longitudinal study of product-country images with a focus on the US and Japan
N Papadopoulos, LA Heslop, IKON Research Group
Marketing Science Institute, 2000
“Consciousness” in energy conservation behavior: an exploratory study
LA Heslop, L Moran, A Cousineau
Journal of Consumer Research 8 (3), 299-305, 1981
Strategic implications of product and country images: a modeling approach
N Papadopoulos, JJ Marshall, LA Heslop, G Avlonitis, F Bliemel, F Graby
Marketing productivity 1988, 69-90, 1988
An Examination of the Status and Evolution of Country Image Research
I Lu, L Heslop, R Thomas, E Kwan
International Marketing Review 33 (6), 825-850, 2016
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