Arnaud DE BRUYN
TitleCited byYear
A multi-stage model of word-of-mouth influence through viral marketing
A De Bruyn, GL Lilien
International journal of research in marketing 25 (3), 151-163, 2008
11202008
Principles of marketing engineering
GL Lilien, A Rangaswamy, A De Bruyn
DecisionPro, 2013
1382013
Estimating the influence of fairness on bargaining behavior
A De Bruyn, GE Bolton
Management science 54 (10), 1774-1791, 2008
1032008
A multi-stage model of word of mouth through electronic referrals
A De Bruyn, GL Lilien
eBRC Research Paper Series (ref. 2004-02), 2004
902004
Offering online recommendations with minimum customer input through conjoint-based decision aids
A De Bruyn, JC Liechty, EKRE Huizingh, GL Lilien
Marketing science 27 (3), 443-460, 2008
822008
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen
Information Systems Research 20 (4), 527-546, 2009
812009
Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation
A De Bruyn, S Prokopec
Journal of Consumer Psychology 23 (4), 496-502, 2013
332013
So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
R Butori, A De Bruyn
International Journal of Research in Marketing 30 (4), 358-367, 2013
262013
Modeling voter choice to predict the final outcome of two-stage elections
WA Kamakura, JA Mazzon, A De Bruyn
International Journal of Forecasting 22 (4), 689-706, 2006
112006
Offering collaborative-like recommendations when data is sparse: The case of attraction-weighted information filtering
A De Bruyn, CL Giles, DM Pennock
International Conference on Adaptive Hypermedia and Adaptive Web-based …, 2004
92004
Harnessing the power of viral marketing: A multi-stage model of word of mouth through electronic referrals
A De Bruyn, GL Lilien
SOM Seminars, 4th of November, Groningen, The Netherlands, 2003
72003
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees
A De Bruyn, JC Liechty, E Huizingh, GL Lilien
MSI working paper series 1, 05-001, 2005
52005
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context
A De Bruyn, S Prokopec
International Journal of Research in Marketing 34 (2), 367-381, 2017
42017
The Impact of Anchors on Donors’ Behavior: A Field Experiment
S Prokopec, AD Bruyn
ACR North American Advances, 2010
42010
High-performance work practices (HPWPs) in determining success of South African companies: fact or fiction?
PA Grobler, AJ De Bruyn
Journal of Contemporary Management 15 (1), 288-313, 2018
32018
Principles of Marketing Engineering and Analytics
GL Lilien, A Rangaswamy, A De Bruyn
DecisionPro, 2017
32017
Optimizing Donations with Individually-Tailored Donation Grids: An Econometric Model of Compliance and Generosity
A De Bruyn, S Prokopec
Proceedings of the 37th EMAC Conference, 2010
22010
Hierarchical Bayesian conjoint models incorporating measurement uncertainty
JC Liechty, DKH Fong, EKRE Huizingh, A De Bruyn
Marketing Letters 19 (2), 141-155, 2008
22008
The effect of feedback and learning on dss evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH van Bruggen
ERIM Report Series Research in Management (ref. ERS-2006-001-MKT), 2006
22006
The effect of feedback and learning on decision-support system adoption
U Kayande, A De Bruyn, G Lilien, A Rangaswamy, G Van Bruggen
Proceedings of the 35th EMAC Conference, Athens, European Marketing Academy …, 2006
22006
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Articles 1–20