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Nitin Mehta
Nitin Mehta
Verified email at rotman.utoronto.ca - Homepage
Title
Cited by
Cited by
Year
Price uncertainty and consumer search: A structural model of consideration set formation
N Mehta, S Rajiv, K Srinivasan
Marketing science 22 (1), 58-84, 2003
5332003
Models of multi-category choice behavior
PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ...
Marketing letters 16, 239-254, 2005
1892005
Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions
N Mehta, X Chen, O Narasimhan
Marketing Science 27 (3), 334-355, 2008
135*2008
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: A theoretical and empirical analysis
N Mehta
Marketing Science 26 (2), 196-217, 2007
992007
Role of forgetting in memory-based choice decisions: A structural model
N Mehta, S Rajiv, K Srinivasan
Quantitative Marketing and Economics 2, 107-140, 2004
962004
Frontiers: Can an artificial intelligence algorithm mitigate racial economic inequality? an analysis in the context of airbnb
S Zhang, N Mehta, PV Singh, K Srinivasan
Marketing Science 40 (5), 813-820, 2021
68*2021
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions: Methodological issues and implications on promotional decisions
N Mehta, Y Ma
Journal of Marketing Research 49 (4), 435-451, 2012
542012
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5, 107-120, 2018
422018
A dynamic model of health insurance choices and healthcare consumption decisions
N Mehta, J Ni, K Srinivasan, B Sun
Marketing Science 36 (3), 338-360, 2017
352017
Examining demand elasticities in Hanemann's framework: A theoretical and empirical analysis
N Mehta, X Chen, O Narasimhan
Marketing Science 29 (3), 422-437, 2010
152010
A flexible yet globally regular multigood demand system
N Mehta
Marketing Science 34 (6), 843-863, 2015
122015
Do Lower-Quality Images Lead to Higher Demand on Airbnb?
S Zhang, N Mehta, PV Singh, K Srinivasan
Available at SSRN, 2023
11*2023
An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
C Zhao, N Mehta, M Shi
Available at SSRN 4499435, 2023
2*2023
Assessing consumer demand with noisy neural measurements
R Webb, N Mehta, I Levy
Journal of econometrics 222 (1), 89-106, 2021
22021
Unequal Impact of Zestimate on the Housing Market
R Fu, Y Huang, N Mehta, PV Singh, K Srinivasan
Available at SSRN, 2023
12023
Essays on consumer search behavior
N Mehta
Carnegie Mellon University, 2000
12000
Product Development and Platform Fees Design
W Lu, A Goldfarb, N Mehta
Available at SSRN 4617897, 2023
2023
Exploring Peer Effects Associated with User Churn in a Socially Connected Business
Y Chen, N Mehta
Available at SSRN 4543998, 2023
2023
Next Steps for Frontiers in Marketing Science
A Aribarg, T Chan, P S. Desai, N Mehta, U Subramanian, O Toubia, ...
Marketing Science 41 (5), 871-872, 2022
2022
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