Nitin Mehta
Nitin Mehta
Verified email at rotman.utoronto.ca
TitleCited byYear
Price uncertainty and consumer search: A structural model of consideration set formation
N Mehta, S Rajiv, K Srinivasan
Marketing science 22 (1), 58-84, 2003
3882003
Models of multi-category choice behavior
PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ...
Marketing Letters 16 (3-4), 239-254, 2005
1412005
Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions
N Mehta, X Chen, O Narasimhan
Marketing Science 27 (3), 334-355, 2008
792008
Role of forgetting in memory-based choice decisions: A structural model
N Mehta, S Rajiv, K Srinivasan
Quantitative Marketing and Economics 2 (2), 107-140, 2004
742004
Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: A theoretical and empirical analysis
N Mehta
Marketing Science 26 (2), 196-217, 2007
732007
Xinlei (Jack) Chen, Om Narasimhan, Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
N Mehta
Marketing science 27 (3), 334-355, 2008
302008
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions: Methodological issues and implications on promotional decisions
N Mehta, Y Ma
Journal of Marketing Research 49 (4), 435-451, 2012
252012
Examining demand elasticities in Hanemann's framework: A theoretical and empirical analysis
N Mehta, X Chen, O Narasimhan
Marketing Science 29 (3), 422-437, 2010
112010
Active versus passive loyalty: A structural model of consideration set formation
N Mehta, S Rajiv, K Srinivasan
Review of Marketing Science WP, 2001
112001
A dynamic model of health insurance choices and healthcare consumption decisions
N Mehta, J Ni, K Srinivasan, B Sun
Marketing Science 36 (3), 338-360, 2017
72017
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5 (1-2), 107-120, 2018
52018
A Flexible Yet Globally Regular Multigood Demand System
N Mehta
Marketing Science 34 (6), 843-863, 2015
42015
Assessing Consumer Demand with Noisy Neural Measurements
R Webb, N Mehta, I Levy
Rotman School of Management Working Paper, 2019
2019
GLOBAL REGULARITY AND FLEXIBILITY OF DEMAND SYSTEMS IN THE PRESENCE OF NON-NEGATIVITY CONSTRAINTS: A THEORETICAL AND EMPIRICAL ANALYSIS
N Mehta
2014
2006 ISMS Practice Prize Competition—Special Section Introduction
JH Roberts, GL Lilien
Marketing Science 27 (4), 542-544, 2008
2008
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Articles 1–15