| Brand hate: a multidimensional construct C Zhang, M Laroche Journal of Product & Brand Management 30 (3), 392-414, 2020 | 106 | 2020 |
| Physical attractiveness of service employees and customer engagement in tourism industry S Fang, C Zhang, Y Li Annals of Tourism Research 80 (January), 2020 | 90 | 2020 |
| Is beauty a premium? A study of the physical attractiveness effect in service encounters Y Li, C Zhang, M Laroche Journal of Retailing and Consumer Services 50, 215-225, 2019 | 69 | 2019 |
| Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation Y Li, C Zhang, L Shelby, TC Huan Journal of Product & Brand Management 31 (5), 798-807, 2022 | 42 | 2022 |
| Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry S Fang, C Zhang, Y Li Journal of Business Research 141, 100-110, 2022 | 40 | 2022 |
| The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers C Zhang, M Laroche, MO Richard Journal of Business Research 72, 127-135, 2017 | 30 | 2017 |
| The moderating role of complaint handling on brand hate in the cancel culture AZ Abbasi, MS Fayyaz, DH Ting, M Munir, S Bashir, C Zhang Asia-Pacific Journal of Business Administration 15 (1), 46-71, 2023 | 25 | 2023 |
| Understanding cosmopolitanism and brand origin recognition accuracy: The moderating effect of need for cognition M Laroche, C Zhang, A Sambath Journal of Promotion Management 24 (4), 441-458, 2018 | 15 | 2018 |
| Speech VS. Writing: The influences of WOM communication on tourism experience storytellers S Fang, Y Li, C Zhang, L Yu Journal of Hospitality and Tourism Management 54 (March), 521-530, 2023 | 10 | 2023 |
| Antecedents and Consequences of Brand Hate: A Study of Pakistan’s Telecommunication Industry S Attiq, MJS Hasni, C Zhang Journal of Consumer Marketing 40 (1), 2023 | 9 | 2023 |
| Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy S Ma, X Ling, C Zhang, Y Li International Journal of Information Management 70 (June), 2023 | 8 | 2023 |
| Taming the Elephant in the (Class)Room: Exploring Root Causes of Student Boredom R Dugan, C Zhang, J Kellaris, R Sweeney Marketing Education Review, 2019 | 8 | 2019 |
| Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: A comparison between China and the US X Liang, C Qi, C Zhang, Y Li Journal of Business Research 174, 114517, 2024 | | 2024 |
| Is the salesperson persuasive enough? The role of the tourists' perceived time adequacy and processing fluency Y Li, Z Chen, C Zhang Tourism Management Perspectives 48 (September), 2023 | | 2023 |
| Beautiful people don't always win in the workplace C Zhang https://theconversation.com/beautiful-people-dont-always-win-in-the …, 2019 | | 2019 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerified email at concordia.ca
