| Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects SC D'Hooge, L Hudders, V Cauberghe Journal of Consumer Behaviour 16 (5), 452-462, 2017 | 29 | 2017 |
| The effectiveness of threat appeals in commercial advertising: the moderating impact of product type S D'Hooge, L Hudders, V Cauberghe, C De Cauwer Etmaal van de communicatiewetenschap 2015, 2015 | 1 | 2015 |
| A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology S D’Hooge, P Vyncke Advances in Advertising Research (Vol. XI), 119-135, 2021 | | 2021 |
| Evaluative conditioning in advertising: exploring strong inherent emotional appeals and the transfer of affect to brands or products S D'Hooge Ghent University, 2021 | | 2021 |
| Emotionally competent stimuli based on evolutionary psychology S D'Hooge, P Vyncke ICORIA 2019, 2019 | | 2019 |
| The paradox of negative emotional appeals in commercial advertisements S D'Hooge, P Vyncke, L Hudders, V Cauberghe 17th International Conference on Research in Advertising (ICORIA 2018), 2018 | | 2018 |
| Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects S D'Hooge, V Cauberghe, L Hudders 13th International Conferences on Research in Advertising (ICORIA 2014), 2014 | | 2014 |
