Oliver Hinz
Oliver Hinz
Professor of Information Systems and Information Management
Verified email at wiwi.uni-frankfurt.de - Homepage
Title
Cited by
Cited by
Year
Seeding Strategies for Viral Marketing: An Empirical Comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of Marketing, 55-71, 2011
6612011
Blockchain
M Nofer, P Gomber, O Hinz, D Schiereck
Business & Information Systems Engineering 59 (3), 183-187, 2017
297*2017
Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own price markets
O Hinz, IIH Hann, M Spann
Mis quarterly, 81-98, 2011
1892011
The impact of information diffusion on bidding behavior in secret reserve price auctions
O Hinz, M Spann
Information Systems Research 19 (3), 351-368, 2008
1462008
Explaining the adoption of grid computing: An integrated institutional theory and organizational capability approach
CM Messerschmidt, O Hinz
The Journal of Strategic Information Systems 22 (2), 137-156, 2013
842013
An analysis of the importance of the long tail in search engine marketing
B Skiera, J Eckert, O Hinz
Electronic Commerce Research and Applications 9 (6), 488-494, 2010
832010
The impact of search and recommendation systems on sales in electronic commerce
O Hinz, J Eckert
Business & Information Systems Engineering 2 (2), 67-77, 2010
822010
New product adoption in social networks: Why direction matters
O Hinz, C Schulze, C Takac
Journal of Business Research 67 (1), 2836-2844, 2014
812014
A decision support system for stock investment recommendations using collective wisdom
J Gottschlich, O Hinz
Decision support systems 59, 52-62, 2014
792014
Drivers of the long tail phenomenon: an empirical analysis
O Hinz, J Eckert, B Skiera
Journal of management information systems 27 (4), 43-70, 2011
742011
Using twitter to predict the stock market
M Nofer, O Hinz
Business & Information Systems Engineering 57 (4), 229-242, 2015
702015
Marketing automation
I Heimbach, DS Kostyra, O Hinz
Business & Information Systems Engineering 57 (2), 129-133, 2015
592015
The health information seeking and usage behavior intention of Chinese consumers through mobile phones
Z Deng, S Liu, O Hinz
Information Technology & People, 2015
572015
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
S Gensler, O Hinz, B Skiera, S Theysohn
European Journal of Operational Research, 2012
552012
Are Crowds on the Internet Wiser than Experts?–The Case of a Stock Prediction Community
M Nofer
The Value of Social Media for Predicting Stock Returns, 27-61, 2015
502015
The influence of data theft on the share prices and systematic risk of consumer electronics companies
O Hinz, M Nofer, D Schiereck, J Trillig
Information & Management 52 (3), 337-347, 2015
432015
Retailers' use of shipping cost strategies: Free shipping or partitioned prices?
T Frischmann, O Hinz, B Skiera
International Journal of Electronic Commerce 16 (3), 65-88, 2012
422012
Making digital freemium business models a success: Predicting customers’ lifetime value via initial purchase information
S Voigt, O Hinz
Business & Information Systems Engineering 58 (2), 107-118, 2016
392016
The economic impact of privacy violations and security breaches
M Nofer, O Hinz, J Muntermann, H Roßnagel
Business & Information Systems Engineering 6 (6), 339-348, 2014
392014
Official supporters clubs: the untapped potential of fan loyalty.
S Theysohn, O Hinz, S Nosworthy, M Kirchner
International Journal of Sports Marketing & Sponsorship 10 (4), 2009
372009
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