Kalpesh K Desai
Kalpesh K Desai
Professor of Marketing, University of Missouri-Kansas City
Verified email at umkc.edu
Title
Cited by
Cited by
Year
The effects of ingredient branding strategies on host brand extendibility
KK Desai, KL Keller
Journal of marketing 66 (1), 73-93, 2002
5662002
An empirical investigation of signaling in the motion picture industry
S Basuroy, KK Desai, D Talukdar
Journal of marketing research 43 (2), 287-295, 2006
3062006
How credit card payments increase unhealthy food purchases: Visceral regulation of vices
M Thomas, KK Desai, S Seenivasan
Journal of consumer research 38 (1), 126-139, 2011
2382011
Association of telemedicine for remote monitoring of intensive care patients with mortality, complications, and length of stay
EJ Thomas, JF Lucke, L Wueste, L Weavind, B Patel
Jama 302 (24), 2671-2678, 2009
2152009
Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
KK Desai, S Basuroy
Psychology & Marketing 22 (3), 203-223, 2005
1912005
Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
KK Desai, WD Hoyer
Journal of Consumer Research 27 (3), 309-323, 2000
1652000
Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
KK Desai, D Talukdar
Psychology & Marketing 20 (10), 903-933, 2003
1372003
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
KK Desai, V Mahajan
Journal of Business Research 42 (3), 309-324, 1998
1051998
Consumer perceptions of product variants positioned on atypical attributes
KK Desai, S Ratneshwar
Journal of the Academy of Marketing Science 31 (1), 22-35, 2003
832003
The influence of chronic and situational self-construal on categorization
SP Jain, KK Desai, H Mao
Journal of Consumer Research 34 (1), 66-76, 2007
732007
Line extensions: a categorization and an information processing perspective
KK Desai, WD Hoyer
ACR North American Advances, 1993
511993
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach
W Batat, M Wohlfeil
ACR North American Advances, 2009
482009
Adverse influence of brand commitment on consideration of and preference for competing brands
KK Desai, S Raju
Psychology & Marketing 24 (7), 595-614, 2007
352007
Do consumer perceptions matter in measuring choice variety and variety seeking?
KK Desai, M Trivedi
Journal of Business Research 67 (1), 2786-2792, 2014
272014
Shopper marketing moderators of the brand equity–behavioral loyalty relationship
VG Hariharan, KK Desai, D Talukdar, JJ Inman
Journal of Business Research 85, 91-104, 2018
232018
Consumer's value for informational role of agent in service industry
M Trivedi, MS Morgan, KK Desai
Journal of Services Marketing, 2008
172008
Special Session Summary Schema Incongruity: a Multidimensional Perspective Involving Advertising Schema, Self-Schema, and Product Schema
KK Desai, E Gencturk
ACR North American Advances, 1995
151995
When good consumers turn bad: Psychological contract breach in committed brand relationships
NV Montgomery, S Raju, KK Desai, HR Unnava
Journal of Consumer Psychology 28 (3), 437-449, 2018
132018
The role of exploratory buying behavior tendencies in choices made for others
TG Chowdhury, S Ratneshwar, KK Desai
Journal of Consumer Psychology 19 (3), 517-525, 2009
132009
Accentuate the positive: how identity affects customer satisfaction
TG Chowdhury, KK Desai, L Bolton
Journal of Consumer Marketing, 2014
122014
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