Kalpesh K Desai
Kalpesh K Desai
Professor of Marketing, University of Missouri-Kansas City
Verified email at umkc.edu
TitleCited byYear
The effects of ingredient branding strategies on host brand extendibility
KK Desai, KL Keller
Journal of marketing 66 (1), 73-93, 2002
5342002
An empirical investigation of signaling in the motion picture industry
S Basuroy, KK Desai, D Talukdar
Journal of marketing research 43 (2), 287-295, 2006
2802006
How credit card payments increase unhealthy food purchases: Visceral regulation of vices
M Thomas, KK Desai, S Seenivasan
Journal of consumer research 38 (1), 126-139, 2010
1982010
Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
KK Desai, S Basuroy
Psychology & Marketing 22 (3), 203-223, 2005
1772005
Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
KK Desai, WD Hoyer
Journal of Consumer Research 27 (3), 309-323, 2000
1582000
Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
KK Desai, D Talukdar
Psychology & Marketing 20 (10), 903-933, 2003
1152003
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
KK Desai, V Mahajan
Journal of Business Research 42 (3), 309-324, 1998
901998
Consumer perceptions of product variants positioned on atypical attributes
KK Desai, S Ratneshwar
Journal of the Academy of Marketing Science 31 (1), 22-35, 2003
782003
The influence of chronic and situational self-construal on categorization
SP Jain, KK Desai, H Mao
Journal of Consumer Research 34 (1), 66-76, 2007
662007
Line extensions: a categorization and an information processing perspective
KK Desai, WD Hoyer
ACR North American Advances, 1993
441993
Adverse influence of brand commitment on consideration of and preference for competing brands
KK Desai, S Raju
Psychology & Marketing 24 (7), 595-614, 2007
332007
Do consumer perceptions matter in measuring choice variety and variety seeking?
KK Desai, M Trivedi
Journal of Business Research 67 (1), 2786-2792, 2014
222014
Consumer's value for informational role of agent in service industry
M Trivedi, MS Morgan, K Kaushik Desai
Journal of Services Marketing 22 (2), 149-159, 2008
152008
Schema incongruity: A multidimensional perspective involving advertising schema, self-schema, and product schema
KK Desai, E Gencturk
ADVANCES IN CONSUMER RESEARCH, VOL XXII 22, 390-390, 1995
131995
Shopper marketing moderators of the brand equity–behavioral loyalty relationship
VG Hariharan, KK Desai, D Talukdar, JJ Inman
Journal of Business Research 85, 91-104, 2018
112018
Overall store price image: the interactive influence of product consumption span, unit product price, and shopping basket size
KK Desai, D Talukdar
ACR North American Advances, 2002
112002
The role of exploratory buying behavior tendencies in choices made for others
TG Chowdhury, S Ratneshwar, KK Desai
Journal of Consumer Psychology 19 (3), 517-525, 2009
102009
Accentuate the positive: how identity affects customer satisfaction
T Ghosh Chowdhury, KK Desai, L Bolton
Journal of Consumer Marketing 31 (5), 371-379, 2014
82014
An empirical investigation of composite product choice
KK Desai, DK Gauri, Y Ma
Journal of Retailing 90 (4), 493-510, 2014
72014
An initial evaluation of the efficacy and safety of leflunomide (LEF) in children with polyarticular course juvenile rheumatoid arthritis (JRA).
E Silverman, L Spiegel, D Hawkins, R Petty, D Goldsmith, L Schanberg, ...
Arthritis & Rheumatism 44 (9), 2001
72001
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