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Shupei Yuan
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Influencer marketing: How message value and credibility affect consumer trust of branded content on social media
C Lou, S Yuan
Journal of interactive advertising 19 (1), 58-73, 2019
26272019
Keep using my health apps: Discover users' perception of health and fitness apps with the UTAUT2 model
S Yuan, W Ma, S Kanthawala, W Peng
Telemedicine and e-Health 21 (9), 735-741, 2015
4812015
A qualitative study of user perceptions of mobile health apps
W Peng, S Kanthawala, S Yuan, SA Hussain
BMC public health 16, 1-11, 2016
4322016
How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest
S Yuan, C Lou
Journal of Interactive Advertising 20 (2), 133-147, 2020
4042020
Understanding scientists’ willingness to engage
JC Besley, A Dudo, S Yuan, F Lawrence
Science communication 40 (5), 559-590, 2018
1852018
What do they like? Communication preferences and patterns of older adults in the United States: The role of technology
S Yuan, SA Hussain, KD Hales, SR Cotten
Educational Gerontology 42 (3), 163-174, 2016
1542016
Qualitative interviews with science communication trainers about communication objectives and goals
JC Besley, AD Dudo, S Yuan, N Abi Ghannam
Science Communication 38 (3), 356-381, 2016
1492016
Scientists’ views about communication objectives
JC Besley, A Dudo, S Yuan
Public Understanding of Science 27 (6), 708-730, 2018
1472018
Exploring the Challenges and Opportunities of Health Mobile Apps for Individuals with Type 2 Diabetes Living in Rural Communities
W Peng, S Yuan, B Holtz
Telemedicine and e-Health, 2016
952016
Two-way communication between scientists and the public: a view from science communication trainers in North America
S Yuan, T Oshita, N AbiGhannam, A Dudo, JC Besley, HE Koh
International Journal of Science Education, Part B 7 (4), 341-355, 2017
792017
Science communication training in North America: Preparing whom to do what with what effect?
A Dudo, JC Besley, S Yuan
Science Communication 43 (1), 33-63, 2021
642021
Double-dipping effect? How combining YouTube environmental PSAs with thematically congruent advertisements in different formats affects memory and attitudes
A Kononova, S Yuan
Journal of Interactive Advertising 15 (1), 2-15, 2015
542015
A comparison between scientists’ and communication scholars’ views about scientists’ public engagement activities
S Yuan, JC Besley, A Dudo
Public understanding of Science 28 (1), 101-118, 2019
472019
Should scientists talk about GMOs nicely? Exploring the effects of communication styles, source expertise, and preexisting attitude
S Yuan, W Ma, JC Besley
Science Communication 41 (3), 267-290, 2019
462019
If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask
A Kononova, E Joo, S Yuan
Computers in Human Behavior 65, 567-575, 2016
402016
The effects of the “war on science” frame on scientists’ credibility
BW Hardy, M Tallapragada, JC Besley, S Yuan
Science Communication 41 (1), 90-112, 2019
382019
Take a break: Examining college students’ media multitasking activities and motivations during study-or work-related tasks
AG Kononova, S Yuan
Journalism & Mass Communication Educator 72 (2), 183-197, 2017
352017
Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages
S Yuan, H Chu
Patient education and counseling 105 (2), 284-289, 2022
332022
Scientists, trainers, and the strategic communication of science
N Bennett, A Dudo, S Yuan, J Besley
Theory and best practices in science communication training, 9-31, 2019
322019
Establishing a baseline of science communication skills in an undergraduate environmental science course
R Shivni, C Cline, M Newport, S Yuan, HE Bergan-Roller
International Journal of STEM Education 8, 1-15, 2021
312021
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