Brian Wansink
Brian Wansink
Professor of Consumer Behavior
Verified email at Cornell.edu - Homepage
TitleCited byYear
A benefit congruency framework of sales promotion effectiveness
P Chandon, B Wansink, G Laurent
Journal of marketing 64 (4), 65-81, 2000
17372000
Asking questions: the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires
NM Bradburn, S Sudman, B Wansink
John Wiley & Sons, 2004
13312004
Environmental factors that increase the food intake and consumption volume of unknowing consumers
B Wansink
Annu. Rev. Nutr. 24, 455-479, 2004
11192004
Mindless eating: Why we eat more than we think
B Wansink
Bantam, 2007
9412007
Mindless eating: Why we eat more than we think
B Wansink
Bantam, 2007
9412007
Mindless eating: Why we eat more than we think
B Wansink
Bantam, 2007
9412007
Mindless eating: Why we eat more than we think
B Wansink
Bantam, 2007
9412007
The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions
P Chandon, B Wansink
Journal of Consumer Research 34 (3), 301-314, 2007
7362007
Can “low-fat” nutrition labels lead to obesity?
B Wansink, P Chandon
Journal of marketing research 43 (4), 605-617, 2006
7302006
Can package size accelerate usage volume?
B Wansink
Journal of marketing 60 (3), 1-14, 1996
7061996
The influence of assortment structure on perceived variety and consumption quantities
BE Kahn, B Wansink
Journal of consumer research 30 (4), 519-533, 2004
6392004
Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake**
B Wansink, JE Painter, J North
Obesity research 13 (1), 93-100, 2005
6372005
Mindless eating the 200 daily food decisions we overlook
B Wansink, J Sobal
Environment and Behavior 39 (1), 106-123, 2007
5682007
The variety of an assortment
SJ Hoch, ET Bradlow, B Wansink
Marketing Science 18 (4), 527-546, 1999
5631999
Exploring comfort food preferences across age and gender
B Wansink, MM Cheney, N Chan
Physiology & behavior 79 (4-5), 739-747, 2003
4912003
Exploring comfort food preferences across age and gender
B Wansink, MM Cheney, N Chan
Physiology & behavior 79 (4-5), 739-747, 2003
4912003
Beyond nudges: Tools of a choice architecture
EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ...
Marketing Letters 23 (2), 487-504, 2012
4702012
An anchoring and adjustment model of purchase quantity decisions
B Wansink, RJ Kent, SJ Hoch
Journal of Marketing Research 35 (1), 71-81, 1998
4651998
Bad popcorn in big buckets: portion size can influence intake as much as taste
B Wansink, J Kim
Journal of nutrition education and behavior 37 (5), 242-245, 2005
4332005
Ice cream illusions: bowls, spoons, and self-served portion sizes
B Wansink, K Van Ittersum, JE Painter
American journal of preventive medicine 31 (3), 240-243, 2006
3662006
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