| A benefit congruency framework of sales promotion effectiveness P Chandon, B Wansink, G Laurent Journal of marketing 64 (4), 65-81, 2000 | 1616 | 2000 |
| Asking questions: the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires NM Bradburn, S Sudman, B Wansink John Wiley & Sons, 2004 | 1066 | 2004 |
| Environmental factors that increase the food intake and consumption volume of unknowing consumers B Wansink Annu. Rev. Nutr. 24, 455-479, 2004 | 985 | 2004 |
| Mindless eating: Why we eat more than we think B Wansink Bantam, 2007 | 762 | 2007 |
| Mindless eating: Why we eat more than we think B Wansink Bantam, 2007 | 762 | 2007 |
| Can package size accelerate usage volume? B Wansink The Journal of Marketing, 1-14, 1996 | 644 | 1996 |
| Can “low-fat” nutrition labels lead to obesity? B Wansink, P Chandon Journal of marketing research 43 (4), 605-617, 2006 | 628 | 2006 |
| The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions P Chandon, B Wansink Journal of Consumer Research 34 (3), 301-314, 2007 | 626 | 2007 |
| Bottomless bowls: why visual cues of portion size may influence intake B Wansink, JE Painter, J North Obesity 13 (1), 93-100, 2005 | 567 | 2005 |
| The influence of assortment structure on perceived variety and consumption quantities BE Kahn, B Wansink Journal of consumer research 30 (4), 519-533, 2004 | 555 | 2004 |
| The variety of an assortment SJ Hoch, ET Bradlow, B Wansink Marketing Science 18 (4), 527-546, 1999 | 498 | 1999 |
| Mindless eating the 200 daily food decisions we overlook B Wansink, J Sobal Environment and Behavior 39 (1), 106-123, 2007 | 458 | 2007 |
| An anchoring and adjustment model of purchase quantity decisions B Wansink, RJ Kent, SJ Hoch Journal of Marketing Research, 71-81, 1998 | 417 | 1998 |
| Bad popcorn in big buckets: portion size can influence intake as much as taste B Wansink, J Kim Journal of nutrition education and behavior 37 (5), 242-245, 2005 | 390 | 2005 |
| Exploring comfort food preferences across age and gender B Wansink, MM Cheney, N Chan Physiology & behavior 79 (4), 739-747, 2003 | 380 | 2003 |
| Ice cream illusions: bowls, spoons, and self-served portion sizes B Wansink, K Van Ittersum, JE Painter American journal of preventive medicine 31 (3), 240-243, 2006 | 327 | 2006 |
| Bottoms up! The influence of elongation on pouring and consumption volume B Wansink, K Van Ittersum Journal of consumer research 30 (3), 455-463, 2003 | 323 | 2003 |
| Bottoms up! The influence of elongation on pouring and consumption volume B Wansink, K Van Ittersum Journal of consumer research 30 (3), 455-463, 2003 | 323 | 2003 |
| The influence of incidental affect on consumers' food intake N Garg, B Wansink, JJ Inman Journal of Marketing 71 (1), 194-206, 2007 | 309 | 2007 |
| A note on modeling consumer reactions to a crisis: The case of the mad cow disease JME Pennings, B Wansink, MTG Meulenberg International Journal of research in Marketing 19 (1), 91-100, 2002 | 307 | 2002 |
David R. JustCornell UniversityAdresse e-mail validée de cornell.edu
