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Martin A. Pyle
Martin A. Pyle
Assitant Professor, Ryerson University
Verified email at ryerson.ca
Title
Cited by
Cited by
Year
In eWOM we trust: Using na´ve theories to understand consumer trust in a complex eWOM marketspace
MA Pyle, AN Smith, Y Chevtchouk
Journal of Business Research 122, 145-158, 2021
292021
Risking the self: the impact of self-esteem on negative word-of-mouth behavior
M Philp, MA Pyle, L Ashworth
Marketing Letters 29 (1), 101-113, 2018
272018
The role of dominance in the appeal of violent media depictions
L Ashworth, M Pyle, E Pancer
Journal of Advertising 39 (4), 121-134, 2010
172010
Portrayals of Play-Based Learning: Misalignments among Public Discourse, Classroom Realities, and Research.
A Pyle, MA Pyle, J Prioletta, B Alaca
American Journal of Play 13 (1), 53-86, 2020
102020
A video is worth 1,000 words: linking consumer value for opinion seekers to visually oriented eWOM practices
AN Smith, MA Pyle
Consumer Psychology in a Social Media World, 97-118, 2015
82015
Using online class preparedness tools to improve student performance: The benefit of “all-in” engagement
A Francescucci, J Kellershohn, MA Pyle
Journal of Management Education 45 (4), 558-578, 2021
72021
Word-Of-Mouth: Are We Hearing What the Consumer Is Saying?
MA Pyle
ACR North American Advances, 2010
72010
Staying in “the works of living”: How older adults employ marketplace resources to age successfully
MC LaBarge, M Pyle
Journal of Consumer Affairs 54 (2), 742-774, 2020
62020
Buying violence: Understanding the appeal of violence in popular media
L Ashworth, E Pancer, M Pyle
ACR North American Advances, 2011
42011
The “easy win” preference: Negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior
M Philp, MA Pyle
Journal of Business Research 128, 1-10, 2021
32021
Identification incubators: reflexivity in consumer book clubs
TC Thomas, MA Pyle, JM Handelman
Consumption Markets & Culture 23 (5), 456-480, 2020
22020
A VIDEO IS WORTH 1,000 WORDS
AN Smith, MA Pyle
Consumer Psychology in a Social Media World 69, 2015
22015
Negative Word-of-Mouth and Trait Self-Esteem: The Inverse Effects of Self-Liking and Self-Competence
M Philp, M Pyle, L Ashworth
ACR North American Advances, 2014
12014
Using Word-of-Mouth to Portray an Image of Being Knowledgeable About a Product Category
MA Pyle
Queen's University (Canada), 2013
12013
dominance and the Appeal of Violent Media
L Ashworth, M Pyle, E Pancer
ACR European Advances, 2011
12011
The Role of Dominance in the Appeal of Violent Media Depictions
L Ashworth, M Pyle, E Pancer
Advertising and Violence, 115-133, 2014
2014
Is All Fair in War-Themed Video Games? Promotional Premiums and Achievement-Based Hierarchies
MA Pyle, E Pancer, L Ashworth
ACR North American Advances, 2014
2014
Attraction and Repulsion to Violent Media: the Role of Justice and Empathy in the Appeal of Violent Media Depictions
E Pancer, M Pyle, L Ashworth
ACR North American Advances, 2014
2014
Hopelessly Devoted? Word-Of-Mouth and Diagnosticity in a Stable Preference Context
M Pyle, P Dacin, E Pancer
ACR North American Advances, 2011
2011
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