| In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace MA Pyle, AN Smith, Y Chevtchouk Journal of Business Research 122, 145-158, 2021 | 43 | 2021 |
| Risking the self: the impact of self-esteem on negative word-of-mouth behavior M Philp, MA Pyle, L Ashworth Marketing Letters 29, 101-113, 2018 | 35 | 2018 |
| Portrayals of Play-Based Learning: Misalignments among Public Discourse, Classroom Realities, and Research. A Pyle, MA Pyle, J Prioletta, B Alaca American Journal of Play 13 (1), 53-86, 2020 | 23 | 2020 |
| The role of dominance in the appeal of violent media depictions L Ashworth, M Pyle, E Pancer Journal of Advertising 39 (4), 121-134, 2010 | 22 | 2010 |
| Using online class preparedness tools to improve student performance: The benefit of “all-in” engagement A Francescucci, J Kellershohn, MA Pyle Journal of Management Education 45 (4), 558-578, 2021 | 12 | 2021 |
| Staying in “the works of living”: How older adults employ marketplace resources to age successfully MC LaBarge, M Pyle Journal of Consumer Affairs 54 (2), 742-774, 2020 | 9 | 2020 |
| Word-Of-Mouth: Are We Hearing What the Consumer Is Saying? MA Pyle ACR North American Advances, 2010 | 9 | 2010 |
| A video is worth 1,000 words: linking consumer value for opinion seekers to visually oriented eWOM practices AN Smith, MA Pyle Consumer Psychology in a Social Media World, 69-90, 2015 | 8 | 2015 |
| Identification incubators: reflexivity in consumer book clubs TC Thomas, MA Pyle, JM Handelman Consumption Markets & Culture 23 (5), 456-480, 2020 | 5 | 2020 |
| The “easy win” preference: Negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior M Philp, MA Pyle Journal of Business Research 128, 1-10, 2021 | 4 | 2021 |
| Buying violence: Understanding the appeal of violence in popular media L Ashworth, E Pancer, M Pyle ACR North American Advances, 2011 | 4 | 2011 |
| A VIDEO IS WORTH 1,000 WORDS AN Smith, MA Pyle Consumer Psychology in a Social Media World 69, 2015 | 2 | 2015 |
| Negative Word-Of-Mouth and Trait Self-Esteem: the Inverse Effects of Self-Liking and Self-Competence M Philp, M Pyle, L Ashworth ACR North American Advances, 2014 | 1 | 2014 |
| Using Word-of-Mouth to Portray an Image of Being Knowledgeable About a Product Category MA Pyle Queen's University (Canada), 2013 | 1 | 2013 |
| dominance and the Appeal of Violent Media L Ashworth, M Pyle, E Pancer ACR European Advances, 2011 | 1 | 2011 |
| Is All Fair in War-Themed Video Games? Promotional Premiums and Achievement-Based Hierarchies MA Pyle, E Pancer, L Ashworth ACR North American Advances, 2014 | | 2014 |
| Attraction and Repulsion to Violent Media: the Role of Justice and Empathy in the Appeal of Violent Media Depictions E Pancer, M Pyle, L Ashworth ACR North American Advances, 2014 | | 2014 |
| Hopelessly Devoted? Word-Of-Mouth and Diagnosticity in a Stable Preference Context M Pyle, P Dacin, E Pancer ACR North American Advances, 2011 | | 2011 |
Andrew N. SmithAssociate Professor of Marketing, Suffolk UniversityVerified email at suffolk.edu
